WeTransfer,
the company that supports creativity with an expanding portfolio of
tools that move ideas and preserve focus at every stage of the creative
process, today unveiled its new global brand campaign, called “Please
Leave.” The campaign highlights the new reality that digital
technologies have often become a distraction from productivity, and the
unique role that WeTransfer has in helping people reclaim their time
with simple and intuitive tools.
“We are in the midst of a global transformation of how people relate to
their work and their creative projects,” said Damian Bradfield, CMO and
President of WeTransfer. “Trials, interruptions, ads and data-mining
have made our digital tools more of a burden than a solution. The more
time people spend in a tech ecosystem, the less time they spend out in
the world, getting inspiration and building things. The underlying poem
behind our campaign says it well: ‘when you’re here, you’re not there’ –
and that comes at the price of creativity, relationships and real
meaning. Get out of your tech and make things happen.”
A global study released from WeTransfer, called the Ideas Report, polled
10,000 people who work in creative industries and found that pressures
from time, work, and distractions from the internet are most likely to
get in the way of ideas.
As the preferred products of choice for creative thinkers, WeTransfer is
uniquely positioned to not only facilitate creativity, but help people
work more effectively and deliver more impactful results. The campaign
reflects WeTransfer’s new diverse product offerings that collectively
remove friction from every stage of the creative process — from sparking
ideas, capturing content, developing and editing, to delivery.
With the new brand campaign, WeTransfer is drawing on its heritage as a
company that values putting people first, online and offline. As part of
its commitment to the creative community, WeTransfer has donated 30% of
its full-page advertising inventory since inception to artists,
freelancers, and other creatives to elevate underrepresented voices. And
following the release of its 2018 Ideas Report, showing travel as one of
the highest sources for sparking creativity, WeTransfer recently surprised
six students from around the world with trips to new cities to
energize creative inspiration.
Starting on May 9th, the campaign will deliver messages to consumers at
scale, focusing on the intersection of life and work; giving back time;
and inspiration through beautification of everyday moments.
Partnering with New York-based independent media agency, Noble People,
WeTransfer is running an original video, made in collaboration with
Stink Studios and featuring Roxane Gay, on Hulu and other media
channels. Additionally, WeTransfer is literally giving back time by
working with content partners to run ad-free listening/watching on
Pandora and connected TVs. Further, WeTransfer and Noble People built a
partnership with WIRED for a first-to-market opportunity that breaks
down paywall barriers for extra content and article access courtesy of
WeTransfer, among other media activations.
“This is more than a brand campaign. It’s a fundamental principle for
how WeTransfer values and treats its users, and for how we design our
products,” Bradfield said. “Our view was, is, and always will be: people
first, creativity second, technology third. We’re a team of creative
thinkers. We see you. We hear you. We believe great things happen when
things just flow.”
For more information, please visit leave.bywetransfer.com.
ABOUT WETRANSFER
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a
simple, well-designed file sharing service for the creative community,
WeTransfer has grown to include tools that scale across the creative
spectrum, including editorial platform WePresent (with 2M monthly
readers), mobile app ‘Collect by WeTransfer’ (with 4M monthly users),
quick slide-making tool Paste™ (used by 200,000 teams), immersive
sketching tool Paper® (with more than 25M downloads), and the original
web platform with 45M monthly users and over a billion files sent each
month.
Credit list
Client: WeTransfer
Creative Agency: Stink Studios
Media
Agency: Noble People
Managing Director: Marlina Fletcher
Executive
Producer: Iliana Hekimian
Executive Creative Director: Yego Moravia
Senior
Art Director: Steven Olimpio
Art Director: Sara Haas
Producer:
Paul Muhlbach
Editor: Matthew Hollis
Production Company:
Imposter
Director: Thomas Ralph
Line Producer: Malcolm Wax
DOP:
Nick Bupp
View source version on businesswire.com: https://www.businesswire.com/news/home/20190509005144/en/