Press release

Udemy’s Annual Report Finds Enterprises Are Leveraging GenAI to Maximize Productivity and Unblock Human-Powered Upskilling

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Sponsored by Businesswire

Udemy (Nasdaq: UDMY), a leading online skills marketplace and learning platform, today released its 2025 Global Learning & Skills Trends Report. Leveraging data from nearly 17,000 of Udemy’s enterprise customers, this annual study explores the top themes and most in-demand skills shaping the future of learning and work. This year’s report found that as organizations continue to lean into generative AI (GenAI), they’re more invested in its specific, practical applications that will help maximize productivity, with a dual focus on soft skills development and leadership to guide employees through this shift successfully.

“In 2025, we’re all continuing to watch GenAI closely, expecting it to drive significant productivity gains, speed up skill-building, and fuel business growth faster than ever before,” said Greg Brown, President and CEO at Udemy. “Our data shows enterprises are looking for practical GenAI solutions that can be applied to daily operations, while also investing in soft skills and leadership development to help support the massive behavior change that this technology represents. Organizations best positioned for success will be those who embrace GenAI’s positive impact on business outcomes, accelerating human potential, and closing key skills gaps to stay competitive.”

Udemy identified three key areas of investment as companies begin assessing learning and development priorities for the year ahead:

1. Enterprises should build practical GenAI skills that drive applicable solutions. Organizations are shifting their learning from GenAI’s fundamentals to practical applications so teams can implement the technology across operations, moving beyond its novelty to focus on more practical, real-world integrations into the daily flow of work.

  • GenAI for productivity learning grew by 859% year-over-year.

  • LangChain, a framework enabling the integration of large language models into applications, surged 3,949%.

  • Multiple AI certification courses increased in consumption, including Microsoft Azure AI Engineer Associate (311%) and Microsoft Azure AI Fundamentals (197%).

  • To date, GenAI courses on the Udemy platform have attracted more than four million enrollments, with eight new enrollments occurring every minute.

2. Soft skills must grow alongside GenAI competencies to supercharge creativity and collaboration. By developing key soft skills in tandem with GenAI’s growth, enterprises can ensure new technologies are paired with human creativity and innovation.

  • Enterprises are investing in skill sets like problem-solving (103%), team building (79%), and business communication (41%), equipping employees to focus their newfound time saved by GenAI for more strategic, human-centric work.

  • Not only do soft skills help workers unlock technology’s greatest potential, but as more enterprises encourage employees to return to the office in 2025, these skills can bridge communication gaps, increase collaboration, and foster in-person mentorship opportunities as teams adjust to in-person work, some for the very first time.

3. Leading by example will improve leadership’s role in change management and how employees perceive their guidance. Leaders need to invest in these areas of change management and soft skills development, coupled with GenAI skills, to successfully lead employees in the AI-enabled era of work.

  • Foundational leadership is one of the top ten business skills consumed on Udemy this year.

  • Udemy’s research shows that nearly nine out of 10 employees believe their leadership team is critical to making GenAI transformation initiatives successful, but fewer than half (48%) believe their leaders are ready to lead these initiatives.

“Learning and development leaders are moving beyond whether or not GenAI will transform enterprise learning; now, we’re focused on how we can harness the power of GenAI across diverse use cases to realize immediate business impact and uncover each employee’s potential,” said Jim Hemgen, Principal and Director of Talent Development at technology company Booz Allen Hamilton. “Investing in key skills like applying GenAI and leadership will help AI and human expertise work together to accelerate upskilling, make informed strategic decisions, and empower our workforce to thrive in a rapidly changing world.”

To read the full report, learn how organizations can leverage Udemy’s suite of GenAI-powered features, and explore programming built specifically for soft skills and leadership development, visit: https://business.udemy.com.

Methodology

For this report, Udemy analyzed data from thousands of customers around the world. The team calculated total consumption by Udemy Business learners across all course topics for the year from July 1, 2023, to June 30, 2024. We calculated the percentage growth in consumption compared to the year from July 1, 2022, to June 30, 2023. The total consumption ranking for the AI topics is also drawn from the July 1, 2023, through June 30, 2024, time period.

About Udemy

Udemy (Nasdaq: UDMY) transforms lives through learning by ensuring everyone has access to the latest and most relevant skills. Through the Udemy Intelligent Skills Platform and a global community of diverse and knowledgeable instructors, millions of learners gain expertise in a wide range of technical and professional skills — from generative AI to leadership. The Udemy marketplace provides learners with thousands of up-to-date courses in dozens of languages, offering a variety of solutions to achieve their goals. Udemy Business empowers enterprises to offer on-demand learning for all employees, immersive learning for tech teams through Udemy Business Pro, and cohort learning for leaders through Udemy Business Leadership Academy. Udemy Business customers include Fender, Glassdoor, On24, The World Bank and Volkswagen. Udemy is headquartered in San Francisco with hubs in Austin and Denver, USA; Ankara and Istanbul, Türkiye; Dublin, Ireland; Melbourne, Australia; and Chennai, Gurugram, and Mumbai, India.