Treasure Data today announced it was named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment (doc # US51778724, December 2024). This IDC MarketScape study evaluated 18 CDP vendors for the B2C segment across functional capabilities and go-to-market considerations.
For the second consecutive time, Treasure Data was recognized as a Leader by the IDC MarketScape, following its positioning in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022. We believe this latest recognition from the IDC MarketScape underscores Treasure Data’s market leadership in the CDP space. In 2024, Treasure Data was also named a Leader by Gartner and Forrester in their independent evaluations.
“It’s very rewarding to see our investments in AI, along with our longtime emphasis on journey orchestration, identity resolution and cross-functional support, continue to gain recognition in the market,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’re honored to close out 2024 as a Leader in the IDC MarketScape, following earlier recognitions from Gartner and Forrester. It brings us such satisfaction to support our customers’ growth and provide the foundational data and intelligence layers global enterprises need to power personalized experiences and AI.”
Treasure Data recently launched its generative AI capabilities and CDP-native AI Framework, which introduced persona-based generative AI chat interfaces to its CDP to accelerate campaign planning and power better engagement. This includes Marketing Copilot for rapid AI-driven segment exploration and creation and Treasure Data AI Framework that allows teams to build customer GenAI capabilities on top of their CDP.
Treasure Data was also named a Major Player in the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment (doc # US50514223, December 2024).
As the CDP of choice for 80 Global 2000 Companies, Treasure Data assembles unified batch and real-time customer profiles for marketing and customer-centric teams to activate personalized, AI-powered experiences.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Treasure Data
Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.
Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.
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