The verdict in the NAR lawsuit has sent shockwaves throughout the real estate industry, signalling not just a policy shift but an existential threat to the agent’s role in home buying and selling. Real Messenger, Inc. is leading the charge with its #AgentsForAgents campaign, mobilising the agent community in defence of their profession and livelihood. “In the wake of this ruling, we are witnessing the very fabric of our industry under attack,” proclaims Thomas Ma, CEO and Co-Founder of Real Messenger. “This is not a time for complacency—it is a time for unity and resilience.”
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#AgentsForAgents (Graphic: Real Messenger)
“We are at the precipice of a dramatic transformation that could devalue the irreplaceable expertise and dedication of real estate professionals,” Ma warns. “The potential changes will reshape our industry into a shadow of its current self, becoming less diverse, less competitive, and less consumer-focused.”
As the concept of “compensation decoupling” gains traction, Real Messenger is not merely observing from the sidelines. Instead, it is igniting a nationwide call to action, encouraging agents to voice their concerns and fight for the future of the real estate industry.
#AgentsForAgents believes that:
- We Are Essential: Agents are not just a part of the real estate transaction; we are the backbone, providing irreplaceable expertise and guidance.
- We Should Control Our Destiny: Our listings, our leads. We advocate for an environment where agents are empowered by technology, not vice versa.
- We Challenge the Giants: Portals like Zillow and Redfin envision a future without us. We envision a future where our role is central and indispensable.
- We Embrace Change Through Unity: Only through open discussion can we drive reforms that preserve the integrity and prosperity of our industry.
The campaign calls on agents to take the following actions:
- Showcase your support by adopting the #AgentsForAgents banner on Real Messenger and other social profiles.
- Share your story: Post testimonials about the importance of an agent’s role, using the campaign hashtag to voice out as a community.
The campaign is slated to run in real estate media outlets and social channels beginning today.
Real Messenger represents a new paradigm in AGENT EMPOWERMENT:
Real Messenger is not just an app; it’s a revolution. It represents a paradigm shift in how real estate agents interact, transact, and advocate for their profession. In an era where technology often dictates terms, Real Messenger puts the power back in the hands of those who make the industry tick: the agents themselves. It’s a platform where community and innovation intersect, empowering agents with direct communication, comprehensive listing features, and a global network—ensuring they stay connected and ahead in a rapidly evolving marketplace. Real Messenger isn’t just supporting agents; it’s transforming their role in the digital age.
About Real Messenger:
Real Messenger, Inc. is empowering over half a million global users across all 50 states and 35 countries with tools that prioritise connection, listing flexibility, and social promotion – all in one platform. This makes it the only app that is giving the control of listings back to the agents.
In its commitment to expanding its transformative impact, Real Messenger is actively working on a de-SPAC listing on Nasdaq, an initiative poised to accelerate the company’s growth and further empower its global user base.
Real Messenger was co-founded by Hong Kong real estate entrepreneur Thomas Ma and Fredrik Eklund, co-founder of Douglas Elliman’s Eklund | Gomes Team and former star of Bravo’s “Million Dollar Listing NY & LA.”
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