Pison, the trailblazer in AI-powered neural sensors for cognitive health, wellness, and gesture control, today announced the signing of baseball phenom JJ Wetherholt as a brand ambassador. Wetherholt was selected by the St. Louis Cardinals with the 7th pick in the 2024 MLB Draft. Wetherholt already uses Pison to enhance his cognitive preparation and game play. He was introduced to Pison in 2024 by the West Virginia University baseball team, which pilot tested Pison wearable devices and went on to have its most successful season in program history.
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JJ Wetherholt is an exceptional baseball talent, known for his impressive skills both at the plate and in the field. Wetherholt was selected by the St. Louis Cardinals with the 7th pick in the 2024 MLB Draft. “I’m always looking for new ways to improve my performance, both physically and mentally. Pison allows me to gain valuable insights into my cognitive state – fast and accurate reaction times and sound decision-making ability – helping me train smarter and perform at my peak when it matters most,” said JJ Wetherholt. “I’m grateful to not only be a part of the Pison team, but also to have their performance technology and ability to measure ten baseball skills on my wrist for the upcoming chapters of my baseball career.” (Photo: Business Wire)
“We are thrilled to welcome JJ Wetherholt to the Pison family. He is an elite baseball player and role model who embodies the relentless pursuit of excellence in all walks of life,” said John Croteau, CEO of Pison. “Pison empowers athletes in baseball and other cognitive sports to optimize their performance and separate themselves from their peers. It will continue to be a valuable tool for JJ to get the most production out of his impressive arsenal of skills throughout a long and prosperous career.”
As a brand ambassador, Wetherholt’s real-world experience and insights will be instrumental in shaping Pison applications tailored for baseball and beyond. This includes BASEBALL Pro, baseball’s first mental performance training platform. Wetherholt, known for his exceptional plate discipline, high barrel rate, and elite mental game, is excited to partner with Pison.
“I’m always looking for new ways to improve my performance, both physically and mentally. Pison allows me to gain valuable insights into my cognitive state – fast and accurate reaction times and sound decision-making ability – helping me train smarter and perform at my peak when it matters most,” said JJ Wetherholt. “I’m grateful to not only be a part of the Pison team, but also to have their performance technology and ability to measure ten baseball skills on my wrist for the upcoming chapters of my baseball career.”
After being drafted, Wetherholt joined the Palm Beach Cardinals in St. Louis’ minor league system, and he shot to the top of MLB.com’s Cardinals Top Prospect Rankings after posting a .805 OPS in 29 regular season games. JJ’s season concluded on September 18 as he drove in the game-winning run to win the championship.
During his last college baseball season, while using Pison READY, Wetherholt led the West Virginia Mountaineers with a .331 batting average and 1.061 OPS. Throughout his college career, he received numerous accolades including: Big 12 Player of the Year, All-Big 12 First Team, and multiple first-team All-American selections (NCBWA, Collegiate Baseball, Perfect Game, D1Baseball, Baseball America, College Baseball Foundation, ABCA).
Last week at the American Baseball Coaches Association (ABCA) Convention, Pison launched BASEBALL Pro, the world’s first mental performance training platform designed to help players at the youth, high school, college and pro levels to develop an elite mental game. Equipped with a Mental Performance Tracker, a one-of-a-kind, wearable device that acts like a mental chronometer measuring key cognitive performance metrics such as your reaction time and decision speed with millisecond precision. These cognitive performance measurements enable players at all levels, from high school to the pros, to stand out from others by developing faster and sharper mental performance that puts them “in the zone” on the diamond.
“Pison is very simple and it works, which is the best combination you could ever have in a product,” said Wetherholt.
Pre-orders are now open for players and parents eager to enhance performance on and off the baseball field. Join our pre-order period by ordering here.
More information about Pison devices, applications and memberships is available at Pison.com.
About JJ Wetherholt
JJ Wetherholt is an exceptional baseball talent, known for his impressive skills both at the plate and in the field. Wetherholt was selected by the St. Louis Cardinals with the 7th pick in the 2024 MLB Draft. He was recently named the Cardinals’ top prospect in MLB.com’s rankings. As a standout player for the West Virginia Mountaineers, Wetherholt garnered attention for his consistent elite performance and dedication to the sport. His accolades included multiple All-American selections, and he was a key contributor to his team’s success while also competing at the highest levels for USA Baseball’s Collegiate National Team. JJ’s commitment to excellence and continuous improvement makes him a role model for aspiring athletes.
About Pison Technology
Pison is advancing the frontier of human potential with the world’s first AI-powered, neural sensing platform. Patented, non-invasive electroneurography (ENG) algorithms and the introduction of a new sensor array create life-changing applications in cognitive performance, disease diagnostics and management, and quality of life. Pison was founded in 2016 with funding from the Massachusetts Institute of Technology, National Science Foundation and the ALS Association to help patients with neurodegenerative disorders better navigate a world made smaller by their diseases. By harnessing the power of the mind in real-time, users gain access to better health and higher achievement in every domain while reaching peak mental and physical performance on the playing field, at work, and in everyday life. Learn more at pison.com.
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