Mitel®, a global leader in business communications, announced today that CRN®, a brand of The Channel Company, has named nine channel leaders from North America and Europe to the Women of the Channel list for 2024.
Every year, CRN highlights women from vendor, distributor, and solution provider organizations whose vision and leadership have a beneficial influence on the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show an ongoing commitment to using their skills to innovate and drive success for their partners and customers.
“I am delighted to celebrate this group of highly deserving leaders and see them recognized for the tremendous efforts they have made to empower our partner community,” said Eric Hanson, Chief Marketing Officer at Mitel. “Each of these nine exceptional women consistently demonstrates excellence in terms of elevating Mitel’s channel strategy and collaborating with partners to ensure every customer gets the modern communications solutions they need to drive their business. Their advocacy and support for the channel plays a valuable role in both Mitel and our partners’ success.”
Jessica Maria, Head of Regional Marketing, Americas – Jessica leads Mitel’s regional and channel marketing team across the Americas region. Over the past year, she leveraged Mitel’s data analytics efforts across all aspects of her marketing programs to improve performance, partner relationships, decision-making processes, and pipeline. This included leveraging deep data insights on Mitel’s customer base, in collaboration with partners, to upgrade customers from legacy platforms and taking strategic and targeted data to go after new business.
Ashley Williams, Head of Hospitality, Americas – Ashley is responsible for Mitel’s go-to-market strategy for hospitality solutions. With over a decade of hospitality experience at Mitel, she has built long-trusted relationships with market influencers, analysts, consultants, and ownership groups, including major flags like Marriot, Hyatt, and Hilton. Recently, Ashley oversaw the creation of Mitel’s successful hospitality specialization for partners, contributing to partner and revenue growth.
Misty Hanvey, Senior Manager, Global Partner Program – Throughout her career, Misty has succeeded across various areas of the channel, including developing and managing channel programs and tools. Over the past year, she led the launch of Mitel’s new partner onboarding program, which has boosted the overall partner experience by promoting ease of business and increased partner engagement.
Fiona Hills, Director, Global Partner Program – Fiona leads key elements of Mitel’s Global Partner Program. With over 20 years of channel experience, she has developed a hands-on approach to formulating programs that drive engagement and increase sales. In 2023, Fiona played a central role in launching partner dashboard experiences that increased partners’ visibility into their customer base with a focus on customer lifecycle management (CLM) initiatives.
Meloni Lemoine, Senior Manager, Global Partner Relations – Over her career, Meloni has developed an extensive track record of leading innovative technology integration, launching start-ups, and unleashing performance through cross-functional teams and channel partners. In her current role, she advocates for partners’ interests and collaborates with multiple teams to develop robust communications programs, messaging, and production schedules. Last year, she drove improvements to the communications experience for Mitel’s global channel partner audience with expanded product and program updates and new on-demand technologies.
Ilona Masche, Marketing Director, DACH – Ilona leads marketing for the DACH region at Mitel. She manages both online and offline marketing campaigns with channel partners, taking an active role from strategic planning to implementation. Last year, she developed innovative channel incentives that helped partners reach their targets while providing better opportunities to deliver the right solution to customers and prospects.
Patricia Simon, Marketing Director, Northern and Southern Europe- Patricia oversees field marketing in her region, including developing and implementing strategic marketing programs and plans. She also supports regional sales teams and marketing partners with localized content. In 2023, she led the development of successful targeted account-based marketing (ABM) programs and multi-touch marketing campaigns with partners.
Sarah Watson, Head of Financial Services, Americas – Sarah has spent over 30 years working with channel partners on customer solutions and support. Last year, she delivered Mitel’s go-to-market strategy for the financial industry. Studying customer challenges, onboarding new solution manufacturers, and revamping the demo process, she helped further showcase Mitel’s solutions to the financial service sector and grow partner business.
Sara Wilde, Senior Channel Marketing Manager – Sara leads and delivers the marketing strategy for Mitel’s distribution partners and supports strategic partner marketing efforts. She also plays a crucial role in delivering high-profile partner events, including the annual Mitel Next conference. Last year, she supported programs and promotions for strategic partners across the Americas and successfully drove a valuable vendor sponsorship program to showcase Mitel technology and distributor partners at Mitel Next.
“It is a great privilege to honor the remarkable achievements of these women leaders in the IT channel,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. “Each woman on the list has demonstrated a deep commitment to innovation and leadership that advances their organizations and drives transformation and success across the IT channel.”
The 2024 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage starting May 13 at www.CRN.com/WOTC.
About Mitel
A global market leader in business communications powering more than two billion business connections, Mitel helps businesses and service providers connect, collaborate, and provide innovative services to their customers. Our innovation and communications experts serve business users in more than 100 countries. For more information, go to www.mitel.com and follow us on LinkedIn and X @Mitel.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by over 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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