Press release

Nimble CRM Introduces Lead Engagement Automation to Drive Company-Wide Growth

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Nimble, the relationship-focused CRM built for the whole company, not just salespeople, is proud to announce the release of Email Sequence Automation. This major update marks a significant step in their mission to fuel growth across the organization.

The enhancements integrate the recently launched Email Sequences with key functionalities such as Web Forms, Webhooks, and Workflows. These powerful, bi-directional integrations are engineered to support growth across the company, proving an indispensable tool not only for sales but also for marketing, PR, customer support, HR, accounting, and more.

“Nimble’s integration of Email Sequences with Web Forms and Webhooks for third-party apps transforms lead management for SMBs,” said Jon Ferrara, CEO of Nimble. “By linking Workflow pipelines with Email Sequences, Nimble fully supports the customer journey, from capturing leads to closing deals. This enhancement helps teams save significantly by consolidating their tech stack. Unlike competitors’ more expensive plans, Nimble offers all these advanced features in a single, comprehensive, and affordable solution, making it ideal for growing businesses.”

Key Enhancements & Benefits:

  • Industry-Specific Email Sequence Templates: Pre-designed templates tailored to various departments and industries, enabling teams to quickly launch effective email campaigns.
  • Automated Lead & Contact Management: Integrates Email Sequences with Web Forms, Webhooks, and Workflows to automate engagement across departments, ensuring timely and consistent communication.
  • Comprehensive Customer Journey Support: Nimble’s automation tools assist the entire company in managing the full customer journey, from outbound prospecting on LinkedIn with Nimble Prospector to lead capture via Web Forms and driving new business.
  • Scalable Contact Engagement: Automatically engage contacts with personalized emails or sequenced campaigns triggered by web form submissions. Integrate email sequences with Workflow Pipelines for automatic lead enrollment, and leverage Webhooks to initiate event-driven communications from third-party apps for timely, relevant interactions.
  • Cost-Effective, All-in-One Solution: Unlike its competitors, Nimble offers these advanced features in a single, affordable plan, allowing SMBs to streamline their tech stack and reduce costs.

“Without Nimble’s new Email Sequence & Workflow Automation tools, I would have had to hire a virtual assistant to manage my podcast guest life cycle. Instead, guests fill out a web form to request an interview on the show, and all communication and scheduling from that point forward are automated. I never have to remember to do or send anything because Nimble’s tools never forget,” says Tom Martin, author of The Invisible Sale and host of The Biz Dev Brainstorm Podcast.

This update is part of a series of releases that position Nimble as a strong alternative to platforms like HubSpot and ActiveCampaign, as well as combinations of marketing automation platforms like Mailchimp and another CRM. Looking ahead, Nimble is set to launch a full-fledged Marketing Automation Engine this fall, further enhancing its comprehensive solution.

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ABOUT NIMBLE, INC.

Nimble, an award-winning CRM solution for individuals and teams, is renowned for enhancing relationships, marketing, and sales management. Every day, it helps users nurture personal and business relationships through email and social networks. Nimble was founded by Jon Ferrara, who also co-founded GoldMine, a pioneer in CRM and Salesforce Automation.

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