NewsCred,
the world’s leading enterprise content marketing platform (CMP)
provider, further extended the capabilities of its solution with new
features across global campaign planning, intelligent work management,
and comprehensive performance measurement, all of which will be on full
display this week at the Gartner Marketing Symposium/Xpo 2019 (booth
#402).
“We’ve set out to build a world-class product that empowers our
customers to plan, collaborate, govern, distribute, and measure
exceptional content in support of integrated, multichannel marketing
campaigns,” said Shafqat Islam, NewsCred’s CEO and Co-Founder. “We
believe that Content Marketing Platforms — those rooted in content-rich
functionality and infused with global planning and collaboration tools —
are equipped to become the strategic centerpiece for modern marketing
organizations.”
Recently recognized as a Leader in Gartner’s 2019 Magic Quadrant for
Content Marketing Platforms, NewsCred’s software enables entire
marketing organizations to come together in a single solution, fostering
a collaborative culture of cross-functional planning and end-to-end
content execution. Specifically, the NewsCred team of experts will be
on-site at Gartner demonstrating the latest CMP innovations, including:
-
Integrated Campaign Planning: Dedicated campaign workspaces for
marketers to collaboratively develop the strategic plan (including
overall objectives, deliverables, target audience, and more) and
consolidate all campaign activity. Additionally, shared, global
timeline and editorial calendars give teams the ability to visualize
the holistic strategy for all primary and sub-campaigns — across
different teams, markets, and lines of business — using annual,
quarterly, or monthly planning views. -
Intelligent Work Management: Designed to streamline the
management of ad hoc requests received from other functions of the
organization, Work Requests allow marketing and creative services
teams to publish intake forms for external requesters and
automatically route each project to the appropriate resource using an
intelligent, pre-configured rules engine. By centralizing every
request within a dedicated module, marketing teams are able to
monitor, prioritize, and initiate work directly from the CMP, ensuring
cross-functional collaboration and transparency. -
Holistic Performance Measurement: Robust operational
efficiency, content production, and campaign performance metrics
surface data-driven insights at the campaign level, enabling teams to
identify opportunities to improve the efficiency of the marketing
organization, track what is being planned vs. produced, and measure
the end-to-end impact of campaigns and content — from first-touch
engagement to closed-won attribution.
“NewsCred’s CMP has been a game-changer for the five-agency roster and
internal team that designs and executes integrated marketing campaigns
for Hershey’s U.S. Commercial business unit,” said Laura Renaud,
Corporate Communications Manager, The Hershey Company. “Having a
cloud-based, centralized workspace has made collaboration seamless, and
we’ve seen marked improvements to our content quality thanks to the
strategic alignment and holistic visibility that’s central to the
NewsCred solution.”
“By making it easier for our customers to plan and collaborate — at
scale — NewsCred is transforming how marketing works,” said Shafqat.
“We’re unifying global organizations, and empowering teams to deliver
meaningful marketing.”
To see the CMP in action, stop by booth #402 at Gartner Symposium, or contact
NewsCred to learn more.
NewsCred will also be in attendance as a platinum sponsor at the
upcoming SiriusDecisions Summit, to be held May 6th – May 8th in Austin,
TX.
About NewsCred
NewsCred, the global leader in enterprise content marketing technology,
transforms the way marketing organizations work, elevating team
performance through an integrated approach to marketing. Through its
complete solution of technology, content, and services, NewsCred brings
marketing teams together with the tools to ideate, plan, create, govern,
and measure integrated campaigns and supporting content — from a single
platform.
Founded in 2008, NewsCred partners with hundreds of enterprise customers
across the globe, including Twitter, Fidelity, Cisco, and more, to
elevate marketing performance and drive business value. Learn more at
NewsCred.com, join our community at NewsCred Insights, and follow us on
Twitter and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190429005142/en/