Recognizing the geographical limitations of physical shows, Mandatory has taken a bold step forward by partnering with NuORDER by Lightspeed, a leading global B2B commerce platform, to offer a digital trade show that will run in tandem with its next in-person event taking place in Copenhagen January 28-30, 2025.
With buyers traveling less and carefully selecting events, Mandatory is reshaping the way the industry operates. By providing a focused platform where brands and buyers can connect effectively, Mandatory emphasizes specificity, integrity, and a waterproof storytelling approach to stand out in the competitive market.
“The post-pandemic retail landscape has shifted,” said Mads Petersen, of Mandatory. “Consumers are more knowledgeable than ever, and retailers face a smaller, more challenging landscape. Now more than ever, collaboration between retailers and brands is critical to create strong, sustainable relationships that drive long-term success.”
Innovative Collaboration with NuORDER
The digital trade show with NuORDER by Lightspeed will provide an opportunity for brands to share a preview of their collections ahead of the event and connect with international buyers not in attendance. NuORDER’s cutting-edge technology breaks down outdated barriers within the industry, creating new opportunities for brands and retailers around the world to discover each other and strengthen their businesses.
“As a brand, being able to receive orders year-round without the limitations of geography is a game-changer,” said MajLa Pizzelli, Founder and CEO of ATP Atelier. “NuORDER’s platform allows us to showcase our collections to the right buyers anytime, anywhere, extending our reach and streamlining our processes. It’s a level of convenience and efficiency we’ve never experienced before.”
Commenting on the partnership, Clara Leone, Co-owner of Mandatory, emphasized the critical role of human connection in leveraging technology: “In challenging times, it’s more important than ever to blend human values, personal relationships, and authenticity with technology. NuORDER allows us to combine the efficiency of digital tools with the warmth and trust that only personal connections can bring, creating a one-of-a-kind community where connections and businesses grow and thrive together.”
In addition to partnering on the launch of the digital trade show, buyers including Rinascente Peek and Cloppenburg, Illum, Highsnobiety and Slam Jam, who are part of the NuORDER by Lightspeed network, will be attending the in-person tradeshow. This initiative demonstrates Mandatory’s commitment to creating new opportunities for brands and buyers alike to build new relationships and expand their global footprints.
“Mandatory and NuORDER together represent the future of industry connectivity,” added Chris Akrimi, Head of B2B at Lightspeed. “We aim to provide a 360-degree partnership for brands, helping them connect with relevant buyers globally. This integration sets new standards for collaboration, ensuring that brands and retailers can expand their networks, grow their businesses, and deepen their partnerships.”
A New Era of Regional Industry Events
Mandatory is committed to hosting innovative, industry-changing regional events that redefine how contemporary brands interact with the market. By merging NuORDER’s technological prowess with Mandatory’s vision, the partnership lays a foundation for a stronger, more connected future for the industry.
For media inquiries, interviews, or more information about upcoming events, please contact:
Clara Leone
Mandatory
0045 2256 7474
clara@mandatorycph.com
About Mandatory
Mandatory is a contemporary mid-high-end market platform dedicated to fostering strong, sustainable relationships between brands and buyers. With a focus on clarity, integrity, and strategic partnerships, Mandatory is redefining how the industry operates in a competitive landscape.
About NuORDER by Lightspeed
NuORDER by Lightspeed is a leading B2B commerce platform powering wholesale buying and selling. NuORDER offers a full suite of commerce solutions engineered to streamline the way brands sell their products all around the world while providing retailers with the insights they need to make better buying decisions. Today, more than 3,000 brands and more than 100,000 retailers use NuORDER to transform their wholesale operations. Lightspeed acquired NuORDER in 2021.
Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Lightspeed’s cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws (“forward-looking statements“), including information related to Lightspeed’s products and partnerships. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as “will”, “expects”, “anticipates”, “intends”, “plans”, “believes”, “estimates” or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed’s management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management’s Discussion and Analysis of Financial Condition and Results of Operations, under “Risk Factors” in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profiles on SEDAR+ at www.sedarplus.com and on EDGAR at www.sec.gov. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed’s subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.
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