Lili, the top digital banking platform with over 550k users that provides business banking services, tax tools, and DIY accounting features to freelancers and small business owners, has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies 2022. Lili was chosen in the top 50 out of 528 companies recognized on this year’s list and ranked #1 in the Personal Finance Category.
“Innovation is in Lili’s DNA, because it’s in our users’ DNA. So, there couldn’t be a more meaningful recognition than this one,” said Lilac Bar David, co-founder and CEO of Lili. “As innovators, we’re committed to supporting the next wave of entrepreneurs. I actually advocate for the “Great Resignation” because I believe freelancers are the clear future of the workforce. And the numbers show it: nearly 60M workers contributed over $1.3T to the US economy in 2021 alone, and more new businesses were registered with the IRS in 2020 and 2021 than in any previous years. Single business owners in America needed new ways of thinking and doing. That’s why we created Lili,” she said.
Since launching in 2019, Lili has grown to over 550,000 users, raised $80M, and introduced exciting products like Lili Pro and the Lili Tax Optimizer toolkit. Released in summer of 2021, Lili Pro was inspired by Lili’s desire to build a complete ecosystem where freelancers could manage all aspects of their financial lives including income, expenses, taxes, and bookkeeping, all in one place. By eliminating the need for additional invoicing and bookkeeping software, Lili became an all-encompassing bank account for freelancers with a complete suite of tech-driven solutions like a write-off tracker, Schedule C generator, and automatic tax savings.
Built by former freelancers, for freelancers, Lili operates from a place of empathy. Lili has instilled trust within the freelance community, encouraging them to use the app daily to achieve financial confidence and help them grow their businesses, as the app is ranked 4.7 out of 5 stars on the App Store. Lili’s Tax Optimizer has enabled single business owners across the country to ease the burden of tax season preparation, as demonstrated by the 200% increase in the average tax refund Lili users have seen in 2022 compared to 2021.
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
Lili inspires a new generation of workers to put their passion at the forefront of their professional careers in the hopes that they will one day become themselves the great innovators of tomorrow.
ABOUT Lili
Lili is the all-in-one banking app designed for freelance workers and small business owners. Combining business banking services with tech-driven features to optimize their taxes and manage their own accounting, Lili empowers independent workers with the tools they need to stay in control of their finances while saving time and money. Led by serial entrepreneurs with 20 years of fintech experience, CEO Lilac Bar David and CTO Liran Zelkha, Lili is backed by Group 11, Foundation Capital, AltaIR Capital, Primary Venture Partners, Torch Capital, Target Global, and Zeev Ventures. Founded in 2019, Lili is headquartered in New York and serves customers in all 50 states. Banking services are provided by Choice Financial Group Inc., a Member FDIC. To learn more, visit Lili.co.
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