Press release

Kura Sushi USA, Inc. Celebrates 15 Years of Eater-tainment and Expansion

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Kura Sushi USA, Inc., a trailblazing leader in technology-driven dining experiences and authentic Japanese cuisine, celebrates its 15th anniversary in the U.S. this October. Since opening in Irvine, CA., in 2009, Kura Sushi has grown into the country’s largest revolving sushi bar chain, with nearly 70 locations across 19 states and Washington, D.C.

“Reaching this milestone is a testament to our commitment to innovation and our ability to seamlessly integrate advanced technology while staying true to our roots in Japanese culinary tradition,” said Jimmy Uba, President and CEO of Kura Sushi USA. “As we continue expanding, we remain dedicated to bringing our proprietary technology and eater-tainment experience to more diners across the country.”

For the past 15 years, Kura Sushi’s growth and success have been driven by its pioneering technological innovations and partnerships. Central to this is the dual-layer conveyor system, featuring the revolving sushi bar that circulates freshly prepared dishes and the Express Belt, which delivers made-to-order items directly to diners. The revolving belt leverages the brand’s Mr. Fresh food safety dome, a plate-lid system that preserves sushi freshness by limiting airborne exposure coupled with tracking technology. Further accentuating the entertaining element is the Bikkura Pon prize system, a gamified feature that integrates with the table by counting plates for seamless billing accuracy and rewarding guests for every 15 plates, merging entertainment with dining. In continuous effort to create fun, immersive dining experiences, Kura Sushi has collaborated with IPs from notable licensors such as Bandai Namco Entertainment America Inc., Crunchyroll, Nintendo of America, Peanuts®, Sanrio®, SEGA of America, Inc. and Warner Bros. Discovery Global Consumer Products. These innovations and partnerships have created a seamless and efficient dining experience rooted in quality and authenticity, serving as a cornerstone of the brand’s distinct atmosphere.

Building upon this legacy, Kura Sushi has continued to roll out more advances in recent years, further establishing the brand as one of the most robot-enhanced restaurant chains in the U.S.

  • 2022: Introduced the largest fleet of drink delivery robots deployed by RobotLAB.
  • 2023: Launched an improved waitlist system with robust integrated AI technology to increase accurate wait times powered by Wisely.
  • 2023: Debuted the new Kura Sushi Rewards app with an upgraded interface powered by Punchh.
  • 2024: Partnered with DoorDash to offer delivery, further expanding accessibility and consumer reach.
  • 2024: Further building upon Mr. Fresh technology capabilities, Kura Sushi is currently implementing across all locations a QR-scan plate system that provides real-time consumption analytics, ensuring operational efficiency with precise demand forecasting.

Looking ahead, Kura Sushi will continue expanding into new U.S. markets, exploring innovations and introducing limited-time menu offerings. These additions reflect the company’s commitment to keeping its experience dynamic, while maintaining the authenticity of its Japanese flavors.

In celebration of this milestone, Kura Sushi is launching the “Fly to Japan” sweepstakes, running from Oct. 23 to Oct. 30. Guests who dine in and spend $65 or more will be provided with commemorative 15th anniversary chopsticks while supplies last, which will serve as an entry for the grand prize trip to Japan for two. All guests dining during the sweepstakes period will also receive a 15% off bounce-back coupon, redeemable between Nov. 11 and Nov. 24. For Official Rules of the sweepstakes, visit kurasushi.com/anniversarysweepstakes. No purchase necessary to win, see Official Rules for alternative method of entry. The sweepstakes is void where prohibited.

To further highlight its anniversary, Kura Sushi sponsored Kimono Con to import an authentic rickshaw from Asakusa, Japan for OC Japan Fair from Oct. 18 to Oct. 20 in Costa Mesa, California.

Kura Sushi USA is part of a global network with more than 600 locations combined worldwide that includes Kura Sushi, Inc., in Japan, and Kura Sushi Asia Co., Ltd., in Taiwan. Kura Sushi USA became a publicly traded company in 2019 and is among Orange County, California’s largest restaurant chains. For more information about Kura Sushi USA, visit kurasushi.com.

About Kura Sushi USA, Inc.

Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with nearly 70 locations in 19 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow us on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa, and TikTok @kurasushiusa.