Kopin Corporation (NASDAQ: KOPN), a leading provider of application-specific optical solutions and high performance micro-displays for defense, enterprise, consumer and medical products kicked-off its new corporate direction and branding campaign with a NASDAQ closing bell ceremony in Times Square on January 16, 2024.
Charting a New Course with Visionary Leadership
Kopin’s new branding is in concert with a strategic evolution in its corporate direction under the leadership of Kopin’s CEO, Michael Murray. The company is transitioning from being the leading provider of microdisplay solutions to becoming an application-specific optical solutions provider. This shift underscores Kopin’s dedication to pioneering visionary solutions that optimize human performance in precision applications when it matters the most. The move reflects a strategic commitment to aligning Kopin’s capabilities with evolving technical advancements and market needs through the development of innovative solutions that are inherently human-centric, prioritizing user experience, ergonomics, and application specificity for professionals such as surgeons, pilots, gamers and more.
Commenting on the new corporate direction and branding efforts, Michael Murray, CEO and President, Kopin Corporation said, “Kopin has a rich 40-year history of innovation in technologies ranging from solar cells to microdisplays to wearable optical systems and beyond. As we look forward, our foundational innovation paired with our core capabilities serve as the bedrock for our progression into application-specific optical solutions and advanced software-defined AI-enabled microdisplays.”
Merging AI and Microdisplay Tech for Seamless Adaptation to Users
Inaugurating the new corporate direction, Kopin introduced its groundbreaking NeuralDisplay™ architecture — a paradigm shift in technology adaptation for AR/VR users and their environments. Developed in collaboration with MIT’s Computer Science & Artificial Intelligence Laboratory, the NeuralDisplay design is intended to seamlessly integrate eye-tracking with machine learning to dynamically adjust micro-OLED displays. This AI-powered technology provides a personalized experience, compensating for users’ unique vision characteristics such as eye dominance, pupillary distance, and direction of focus in real-time. Unlike traditional methods, NeuralDisplay’s automated, display-level adjustments are designed to happen instantaneously and eliminate the need for manual user interventions, enhancing the accessibility and user-friendliness of AR/VR headsets.
Brand Evolution for Seamless Human-Technology Integration
Central to Kopin’s brand evolution is the unveiling of a new logo, a design that not only refreshes its identity but also exudes a stronger and more impactful presence. The circular symbol at the heart of the new logo serves as a visual representation of the company’s commitment to both “focus on the user” and the expansive range of our technological innovations. Complementing the visual identity, is a new tagline, “Vision Beyond Imagination,” which succinctly captures the ethos driving the company forward—an unwavering commitment to pushing the boundaries of what is conceivable and delivering solutions that transcend expectations. As part of the rebranding, Kopin has also introduced a dynamic new website that mirrors its refreshed visual identity. This user-centric platform invites visitors to explore the company’s cutting-edge solutions. The new logo, tagline, and website are not just cosmetic changes; they represent a dynamic shift that reflects the brand’s evolving vision for the future.
About Kopin
Kopin Corporation is a leading developer and provider of innovative display and optical technologies sold as critical components and subassemblies for defense, industrial and consumer products. Kopin’s technology portfolio includes ultra-small Active-Matrix Liquid Crystal displays (AMLCD), Liquid Crystal on Silicon (LCOS) displays and Organic Light Emitting Diode (OLED) displays, a variety of optics, and low-power ASICs. For more information, please visit Kopin’s website at www.kopin.com.
Forward-Looking Statements
Statements in this press release may be considered “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), which are subject to the safe harbor created by such sections. Words such as “expects,” “believes,” “can,” “will,” “estimates,” and variations of such words and similar expressions, and the negatives thereof, are intended to identify such forward-looking statements. We caution readers not to place undue reliance on any such “forward-looking statements,” which speak only as of the date made, and advise readers that these forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties, estimates, and assumptions by us that are difficult to predict. These forward-looking statements may include statements with respect to our NeuralDisplay capabilities. Various factors, some of which are beyond our control, could cause actual results to differ materially from those expressed in, or implied by, such forward-looking statements. All such forward-looking statements, whether written or oral, and whether made by us or on our behalf, are expressly qualified by these cautionary statements and any other cautionary statements that may accompany the forward-looking statements. In addition, we disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release, except as may otherwise be required by the federal securities laws. These forward-looking statements are only predictions, subject to risks and uncertainties, and actual results could differ materially from those discussed. Important factors that could affect performance and cause results to differ materially from management’s expectations are described in Part I, Item 1A. Risk Factors; Part II, Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations; and other parts of our Annual Report on Form 10-K for the fiscal year ended December 31, 2022, or as updated from time to time our Securities and Exchange Commission filings.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240117868222/en/