Music Audience Exchange (MAX) celebrates Ford Truck Month and its longstanding partnership with Ford with this campaign featuring country star Jordan Davis.
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Country star Jordan Davis joins the Ford Truck Month celebrations with new campaign from Music Audience Exchange (MAX). (Photo: Business Wire)
Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, featuring the music that drives them to go further.
Using a combination of proprietary tech and curation from their team of artist experts, MAX identified Jordan Davis as having the perfect audience fit and brand personality for this Ford Truck Month campaign.
Ford Music campaigns give a glimpse into artists’ lives outside of music–and Jordan Davis was thrilled to talk about how the Ford brand has been in his family for generations, including the first truck he ever rode in: his grandfather’s 1960s F-150.
“I’ve driven Fords since I could drive so to get to be a part of the original Truck Month is pretty cool . . . the history of 47 years . . . it’s been awesome.”
–Jordan Davis
His dad had a Ford F-250 when he was in high school and that was always his dream truck. He bought one in 2022, but ultimately decided that the Ford F-150 was a better fit for his family. Jordan loves that his Ford truck is ready for any adventure, whether he’s fishing, hunting, wood working, or driving around the city.
When production day rolled around, Jordan was so excited to share his love for Ford, he invited the MAX production crew to his home so that the team could get behind-the-scenes footage of him driving his personal F-150 King Ranch to the Ford Truck Month campaign set. A member of the MAX crew hitched a ride to set with Jordan Davis and got to talk with him about what it feels like to hear himself on the radio, capturing an authentic moment of reflection and appreciation with Jordan.
One of the reasons Jordan was so pumped about working with Ford is because he got to test out the new 2024 F150 Lariat. He definitely still loves his King Ranch, but could not WAIT to get in the driver’s seat to test out the new Lariat–and to learn about how all of the features fit his family’s lifestyle on the ranch.
Coming full circle, this campaign features a song inspired by Jordan Davis’ grandfather, who was the first person to inspire his love of Ford trucks and taught him the value of building a family and home. Jordan says that “Buy Dirt” is his favorite song that he’s ever been a part of and he loves that it’s part of the campaign.
This Jordan Davis x Ford Truck Month campaign gives fans several opportunities to engage with Jordan and with Ford, including social posts, a dedicated campaign landing page, and an artist-centered sweepstakes. Ford will also be activating on-site during Jordan Davis’ next tour using MAX’s SET.Live fan engagement tool to give fans the chance to engage and interact with Jordan at live shows.
About Jordan Davis:
With six #1s, multi-platinum award-winning artist Jordan Davis “continues to exemplify extraordinary consistency at the pinnacle of country music’s mainstream” (The Tennessean). His current single, “Tucson Too Late,” off his latest platinum selling album, Bluebird Days, continues his hit-making status at country radio and reunites the award-winning songwriting combination of Josh Jenkins, Jacob Davis, Jordan Davis, and Matt Jenkins (the writers behind Davis’ NSAI and CMA Song of the year winning hit, “Buy Dirt”).
Davis recently earned his third-consecutive chart-topping single off of his sophomore album, Bluebird Days, which was released February 2023 to rave reviews and followed his platinum-selling debut album, Home State. Featured in The Tennessean, American Songwriter, and more, Bluebird Days earned critical acclaim, with Billboard noting “Davis soars on Bluebird Days,” and Entertainment Focus echoing, “Jordan Davis comes of age on new album Bluebird Days and shows the world the type of mature, meaningful and melodic songwriter he is.”
With his multi-week hits “Next Thing You Know,” “What My World Spins Around” and “Buy Dirt,” Davis has tallied multiple awards nominations and wins, including his first ACM Male Vocalist of the Year nomination. He was a finalist for Top Country Song at the 2022 Billboard Music Awards and earned a nomination for Musical Event of the Year at the 55th CMA Awards; nominations for Music Event, Single, and Song of the Year at the 57th ACM Awards; American Music Award and iHeart Award nominations; plus CMA Song of the Year and NSAI Song of the Year wins. Currently, he is headlining the European leg of his hit Damn Good Time Tour and will later headline the US leg extension of the tour and serve as direct support opening for Luke Combs.
About Music Audience Exchange (MAX):
Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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