Press release

Japan natto cooperative society federation Spreads the Appeal of Natto Worldwide through its Website: “Natto Power – Japanese Fermented Food Natto, the Key to Better Living”

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The Japan natto cooperative society federation (Arakawa-ku, Tokyo; President: Yoshihiro Noro) has been globally promoting the power of natto, a traditional Japanese food that has supported the health of the Japanese people, through its official website “Natto Power – Japanese Fermented Food Natto, the Key to Better Living” since March of this year. The website has recently been revamped with further additions and enhanced content to better convey the appeal of natto to more people around the world. Readers are encouraged to take a look.

• “Natto Power” Official English Website URL

https://www.natto-power.com/

• “Natto Power” Official Chinese Website URL

https://www.natto-power.com/cn/

The website has been sharing the scientific health benefits of natto and the culture surrounding this sticky Japanese food, which have not been widely promoted to the world in the past. Consumed in Japan for over a thousand years, the hidden potential of natto is becoming increasingly apparent with the latest research. In Japan, it is still enjoyed as a food with mysterious appeal. The site provides a variety of content, including the latest research, to allow viewers to easily learn about natto.

New content is being released starting in December 2023, including a natto manga comic introducing natto food culture, and the latest research on natto by researchers from universities and other institutions. The federation aims to promote the world of natto, which is both culturally and academically attractive, in a way that everyone can understand. New content will continue to be launched one after another, so it is hoped that many people will visit the site.

In addition, a page featuring Japan’s popular and adorable natto fairy character “Nebaru-kun” will be added. Nebaru-kun is a character inspired by natto, characterized as persistent, hardworking, and loving to chat. His most unique feature is his ability to stretch and extend, just like real natto. Although he usually has a cute round appearance, he can stretch up to an incredible 7 meters and 10 centimeters when he needs to!

Be sure to check out the newly enhanced Natto Power website, re-launching on December 10th.

• “Natto Power” Official Japanese Website URL: https://www.natto-power.com/jp/