Are data silos hindering your sales? The disconnect between CRMs and marketing automation systems means businesses struggle with disparate data sets, unable to accurately launch and measure their most effective marketing efforts. Goldstein Group Communications (GGC), a Cleveland-area B2B digital marketing agency, announces a new service, HubSpot/Salesforce integration, to address this challenge for its business-to-business customers.
The service aims to bridge the gap between sales and marketing data, enabling companies to make data-driven decisions and improve their marketing return on investment. System integration will provide seamless data flow, enabling better analysis for more actionable insights.
“Every CEO asks the same question about his or her company’s marketing efforts: tell me what leads turned into customers and which activities drive the most revenue,” says Joel Goldstein, president of Goldstein Group Communications. “That question is impossible to answer with disconnected data programs. Creating these critical integrations will allow us to accurately measure marketing’s impact on revenue and drive decisions based on a clear view of what works and what doesn’t. The resulting sales and marketing optimization gives companies a definite edge in a competitive business landscape.”
A Strategic, Thorough Approach
Leveraging its status as a Platinum Level HubSpot VAR (value-added reseller) and more than 30 years of experience as a trusted B2B marketing strategic partner puts the agency in prime position to successfully implement this long-awaited specialized service.
GGC’s approach begins with a thorough investigation of each client’s unique sales processes, marketing workflows and reporting needs. This discovery phase allows the agency to identify existing pain points and develop integration plans that eliminate data silos and information gaps.
Key benefits of the HubSpot/Salesforce integration service include:
- Unified customer view: Combining marketing interactions from HubSpot with sales data from Salesforce provides a 360-degree view of customer journeys.
- Improved lead management: Seamless transfer of leads from marketing to sales ensures no opportunities are missed.
- Enhanced reporting and analytics: Comprehensive reports show the full customer journey from initial touchpoint to closed deal.
- Accurate ROI tracking: Revenue can be precisely attributed to specific marketing campaigns and activities.
The integration service is particularly valuable for B2B companies in technical fields, such as manufacturing, processing, electronics, scientific instruments and industrial automation, where complex sales cycles and multiple touchpoints are common. By connecting HubSpot and Salesforce, or any other lead platform to any other CRM, GGC helps these businesses gain a clearer understanding of which marketing efforts are converting to Sales Qualified Leads (SQLs) and which campaigns are driving the highest ROI.
The service launch comes at a time when many B2B companies are seeking ways to improve their marketing efficiency and demonstrate clear ROI. By offering a solution that connects marketing activities directly to sales outcomes, GGC is helping its clients make more informed decisions about resource allocation and strategy.
Interested parties can read more about GGC’s integration of HubSpot and Salesforce by visiting our dedicated webpage on this topic at https://ggcomm.com/hubspot-salesforce-integration/ or connect with our integration team for specific detailed information.
About GGC
Goldstein Group Communications creates high-impact branding and lead generation programs for B2B companies seeking more powerful ways to find and keep customers. The agency solves the toughest problem known to results-driven marketers: drawing a straight line from marketing to sales to ROI. Learn more at www.ggcomm.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241029622079/en/