Press release

Fivetran Achieves 40% Year-over-Year Growth in AWS Marketplace Driven by Enterprise Demand for AI and Analytics

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Sponsored by Businesswire

Fivetran, the global leader in modern data movement, today announced 40% year-over-year growth in the Amazon Web Services (AWS) Marketplace attributed to rising enterprise demand for artificial intelligence (AI) and analytics. As part of its growing suite of AWS offerings, Fivetran’s Managed Data Lake Service empowers customers to simplify data integration and accelerate AI and analytics initiatives, all while eliminating the complexity of managing underlying infrastructure.

“Our work with AWS empowers enterprises to unlock the full potential of their data without the burden of infrastructure management,” said George Fraser, CEO of Fivetran. “With Fivetran’s Managed Data Lake Service, organizations can scale AI and analytics by seamlessly automating raw data into actionable insights, all standardized in open table formats for easy access and interoperability. By keeping data up-to-date and reliable, Fivetran enables teams to focus on innovation, turning data into a strategic asset that drives growth and advantage.”

The Fivetran Managed Data Lake Service automates structured, semi-structured, and unstructured data into Delta Lake or Apache Iceberg formats as it moves into Amazon Simple Storage Service (Amazon S3) data lakes. By automating table maintenance, natively integrating with catalogs including AWS Glue and covering compute costs associated with ingestion, Fivetran reduces the resources needed to keep data continuously query-ready, enabling teams to prioritize AI and ML projects over manual data preparation.

Tinuiti, the largest independent performance marketing company in the U.S., uses Fivetran’s Managed Data Lake Service on AWS to power its data-driven marketing strategies. With secure and easy access to high-quality, compliant data, Tinuiti eliminates the challenges of managing complex infrastructure, allowing its data teams to focus on delivering personalized, data-driven campaigns for clients.

“Fivetran’s Managed Data Lake Service on AWS has streamlined our processes, giving us the flexibility to act on insights faster and more effectively,” said Lakshmi Ramesh, Vice President of Data Services at Tinuiti. “With Fivetran, our teams can leverage advanced analytical models to deliver impactful, personalized experiences for clients. This allows us to concentrate on strategic innovation that truly drives business results.”

Fivetran also ranks among the top 100 AWS Marketplace ISV partners, a strong reflection of enterprise demand and the value it delivers through seamless data movement solutions. This growth milestone underscores how Fivetran helps customers accelerate their analytics and AI strategies.

AWS re:Invent attendees can visit Fivetran at Booth No. 2360 to see firsthand how its Managed Data Lake Service is enabling enterprise-scale AI and analytics.

About Fivetran

Fivetran, the global leader in data movement, helps customers use their data to power everything from AI applications and ML models, to predictive analytics and operational workloads. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination – whether deployed on-premises, in the cloud or in a hybrid environment. Thousands of global brands, including Autodesk, Condé Nast, JetBlue and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and power innovation. For more info, visit fivetran.com.