First Insight, a global leader in AI-powered decision-making, will showcase its latest Gen AI innovations at NRF 2025: Retail’s Big Show, January 12-14 at the Javits Center in New York City. At Booth #4549, attendees will experience firsthand how First Insight empowers retailers and brands to design, price, and market products that resonate with customers — while driving measurable profitability and loyalty.
“Retailers face a pivotal moment where acting on customer preferences is the ultimate competitive advantage,” said Greg Petro, CEO of First Insight. “Our AI-powered platform transforms consumer data into profitable actions, enabling businesses to deliver on financial goals by delivering products, experiences, and promotions that truly align with what customers want.”
As the premier platform with native AI technologies for modeling Voice of the Customer (VoC) insights — including human computational modeling, Generative AI, and machine learning — First Insight bridges the gap between consumer desires and actionable business strategies.
First Insight’s Gen AI capabilities are purpose-built to save time, reduce costs, and deliver actionable insights that directly impact the bottom line. Recent platform enhancements include:
- Instant Product Naming and Descriptions: Generate ready-to-publish product names and descriptions for thousands of SKUs instantly, streamlining processes, accelerating time-to-market, and enabling efficient concept testing at scale.
- Customizable Tones: Align product messaging with a retailer’s unique brand voice — whether casual, professional, or fully bespoke — ensuring every interaction feels authentic and on-brand.
- Comment Summarization and Sentiment Analysis: Transform vast amounts of consumer feedback into clear, actionable insights across products, experiences, and promotions, helping retailers address pain points and turn underperforming offerings into successes.
These innovations empower retailers to make confident, data-driven decisions, refine product offerings, and seize new market opportunities with unparalleled speed and accuracy, unlocking measurable financial results and driving growth across both established and emerging markets.
The latest enhancements to the First Insight platform further strengthen the company’s proven ability to deliver measurable results for leading global brands. In a recent milestone, Marks & Spencer (M&S) expanded its partnership with First Insight to include all clothing and home categories, strengthening its digital transformation journey. “Our partnership with First Insight has supported our strategy to reshape for growth, as we maintain and extend our lead on quality and value and continue to drive style perceptions,” said Richard Price, Managing Director of Clothing & Home at M&S. “First Insight’s AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant to more people, more often.”
At NRF 2025, attendees can experience firsthand how First Insight’s AI solutions enable transformative, consumer-driven decisions. Through its proprietary Value Score™, the platform provides unparalleled visibility enabling retailers to:
- Optimize assortments and align stock levels with demand
- Improve pricing strategies to boost conversions and profitability
- Reduce stockouts while enhancing inventory efficiency
- Maximize marketing ROI and sales outcomes
Visit Booth #4549 for a demo to experience First Insight’s AI solutions live at NRF 2025, or join our exclusive Press & Media Luncheon on Sunday, January 12 at 12:00pm ET to discover how we’re transforming retail decision-making.
As the tech landscape evolves, First Insight is at the forefront of innovation, agility, and customer-centric digital transformation. By combining AI and real-time consumer feedback, the platform equips businesses to navigate competitive pressures, stay aligned with customer demand, and achieve measurable financial outcomes.
About First Insight
First Insight is a global leader in AI-powered decision-making, trusted by brands like Gap, Under Armour, Marks & Spencer (M&S), Woolworths, Family Dollar, and Kohl’s. Leveraging advanced AI technologies—including generative AI, machine learning, and human computational modeling—combined with real-time consumer data, First Insight transforms consumer insights into profitable strategies that drive measurable business success.
Powered by its proprietary Voice of the Customer platform and Value Score™, First Insight enables businesses to evaluate the value of products, people, and experiences. First Insight helps companies confidently design, price, and market offerings that resonate with consumers, ensuring every decision aligns with market demand and delivers financial impact.
With 17 years of innovation in AI and predictive analytics, First Insight empowers businesses across industries—including retail, apparel, footwear, automotive, home goods, CPG, and hospitality—to outpace competitors by deeply understanding and adapting to ever-changing customer needs. From concept to conversion, First Insight equips brands to create offerings customers love while achieving higher revenue, stronger margins, and deeper customer loyalty. Learn more at www.firstinsight.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107327047/en/