iHeartMedia today announced “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience coming to State Farm Park in iHeartLand in Fortnite on October 24. Fans can immerse themselves in this exclusive album release event featuring music and newly released commentary behind the music from Coldplay’s hit new album, Moon Music, in this first-of-its-kind gamified music adventure. Check out the trailer here.
This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand, and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. Players start by building their rocket launch pad, rocket and eventually blasting off toward the moon. Players unlock new areas, in reactive environments tied to the music, on their intergalactic journey, eventually landing back on earth. While playing the game, fans are able to hear new music from Coldplay’s Moon Music album and in-depth exclusive behind the music commentary from Coldplay.
The “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” experience will take place in State Farm Park, in the heart of iHeartLand, a premiere entertainment venue in Fortnite Creative since 2022 that has hosted over 50 music and podcast events.
“At iHeartMedia we always look to create innovative experiences for our listeners to enjoy the music they love and discover new music from both well established and up-and-coming artists,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “Teaming up with State Farm we have been able to bring fans closer to their favorite artists by creating exclusive experiences in the gaming space. We are excited for fans to dive into something they’ve never experienced before- the first ever concert tycoon experience with Coldplay.”
iHeartLand has been rebuilt in Unreal Editor for Fortnite (UEFN), bringing a level of visual fidelity to the premiere entertainment and gaming space in Fortnite Creative. State Farm Park in iHeartLand now has an added level of engagement by adding Simulator and Tycoon games, two of the most popular gameplay formats in Fortnite Creative. Jake From State Farm plays a pivotal role in guiding players to the games when they enter iHeartLand.
“Together with iHeartMedia, we’ve continued to push the boundaries by bringing music and gaming together in our State Farm Park,” said Alyson Griffin, Marketing Vice President for State Farm. “We’re so excited to see fans interact with virtual Jake from State Farm in Fortnite as part of this incredible immersive experience!”
For more information, fans can visit iHeartRadio.com/fortnite.
This is not sponsored, endorsed, or administered by Epic Games, Inc.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
About State Farm
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2024 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
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