Facteus, the leading provider of actionable insights from alternative financial data, today announced a game-changing expansion of its transaction data panel. The company has added tens of millions of new credit cards, specifically from higher-income, affluent cardholders, to its already robust debit and credit card dataset. This brings the Facteus data panel up to 140 million active cardholders making it head and shoulders above the next nearest competitor. Facteus considers a card active if it has been used for a purchase in the past 90 days. This definition is stricter than those used by other transaction data providers.
This strategic expansion cements Facteus’ position as the provider of the most comprehensive and balanced transaction data panel in the industry, establishing it as the standalone solution for consumer spending insights. The addition of these high-value consumers creates a complete ecosystem of transaction data, eliminating the need for clients to supplement with other data sources.
Key highlights of the expansion include:
- Tens of millions of new credit cards added to the panel
- Focus on affluent, high-income credit cardholders
- Maintains industry-leading 1-day lag in data delivery
- Creates the most balanced and representative panel in the market
- Establishes Facteus as the single, comprehensive source for transaction data
“By incorporating millions of affluent credit cardholders into our panel, we’ve created the industry’s first truly comprehensive transaction dataset,” said Chad Whitney, Head of Revenue for Investor at Facteus. “This expansion not only increases the size of our dataset but also enhances its quality and representativeness. Our clients now have a single source for complete, accurate, and actionable intelligence on consumer spend behavior across all demographics.”
The expanded panel enables Facteus’ clients to gain deeper insights into luxury spending, high-ticket purchases, travel, and the behavior of affluent consumers, while maintaining a balanced view of the entire market. This comprehensive coverage eliminates the need for multiple transaction data sources, simplifying analysis and reducing costs for clients.
Facteus’ commitment to rapid data delivery remains unchanged, with the panel, including the new additions, maintaining the industry-leading 1-day lag. This speed-to-insight allows businesses to make timely, data-driven decisions in an increasingly dynamic market environment.
“Our goal has always been to provide the most comprehensive, timely, and actionable consumer spending data in the market,” added Lorn Davis, Head of Product & Strategy at Facteus. “With this expansion, we’ve created a truly standalone solution that offers peerless coverage and balance. Our clients can now rely solely on Facteus for a complete and accurate view of consumer behavior across all segments of the population.”
This expansion solidifies Facteus’ position as the go-to provider for transaction data, offering a level of comprehensiveness and balance previously unattainable in the industry. Businesses across finance, retail, and consumer goods sectors can now access a single, authoritative source for all their consumer spending insight needs.
About Facteus
Facteus, a leading technology and data company, is the largest and fastest (1-day lag) provider of consumer transaction and packaged goods data and insights in the alternative data industry. Facteus specializes in utilizing advanced technologies to safely and securely deliver comprehensive consumer spending data, catering to a diverse range of sectors including finance, retail, government, research, and beyond. Through its innovative, AI-driven platform, the company delivers actionable insights derived from alternative data sources, empowering clients to make data-driven decisions and stay ahead of the competition. For more information, visit www.facteus.com.
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