Enteractive Solutions Group (ESG), a leading provider of innovative, fully managed solutions for reward-based engagement, loyalty programs, and international prize fulfillment, proudly announces the appointment of Cole Martin as Vice President and Chief Revenue Officer (CRO). Mr. Martin, who has a long history with ESG as both an executive and consultant, previously served as Director of Business and Legal Affairs for Sullivan Compliance Company.
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Enteractive Solutions Group (ESG), a leading provider of innovative, fully managed solutions for reward-based engagement, loyalty programs, and international prize fulfillment, appoints Cole Martin as Vice President and Chief Revenue Officer. ESG, whose clients include HBO Max, Netflix, and The Price is Right, will rely on Martin to oversee strategic initiatives and business development. He brings extensive industry expertise and a deep understanding of ESG’s operations, having previously served as an executive and consultant for the company. (Photo: Business Wire)
In his new role, he will expand his management responsibilities to include ESG Promotions, focusing on ESG’s overall revenue and client growth while leading its strategic initiatives and business development efforts, leveraging his extensive industry experience and deep understanding of the company.
“We’re thrilled to welcome Cole Martin back to ESG as Vice President and CRO,” said Alan H. Gerson, President and CEO of Enteractive Solutions Group. “His deep expertise and long-standing relationship with our company make him ideally suited to lead our revenue strategies and assume a key position in our management team.”
Mr. Martin has been instrumental in shaping ESG’s service offerings, optimizing operations, and securing key partnerships. As CRO, he will oversee revenue generation, including sales, marketing, and business development, while continuing to build on ESG’s strong foundation in both promotions and compliance services.
“I am excited to step into this role at ESG,” said Cole Martin. “Having worked with ESG for over 15 years, I look forward to leading our efforts to drive revenue growth and explore new opportunities that will propel our success for years to come.”
“Cole Martin has importantly contributed to the success of Sullivan Compliance Company in the past, establishing strong client relationships among producers and distributors of the leading television game and competition shows that we proudly count as our clients,” said Alexander Hendrie, Executive Vice President of ESG. “I am very pleased that he will be back with us full time in this important new role.”
In addition to his new responsibilities, Mr. Martin will focus on assisting ESG promotions business, which has a distinguished history of delivering innovative and full-service marketing solutions. He will help expand audiences for its television clients and connect its brand clients with their customers through sweepstakes, contests, and a variety of loyalty and reward-based consumer engagement promotions. Mr. Martin’s appointment reflects ESG’s strong commitment to its clients and their future success.
Through its Sullivan Compliance Company division, ESG also serves as the premier independent third-party monitoring and compliance organization for standards and practices in the television entertainment industry.
For more information: please visit www.EnterActiveSolutions.com
About Enteractive Solutions Group
Enteractive Solutions Group, Inc, is located in Burbank California and serves all major broadcast and cable networks as well as the leading streaming program distribution companies and brand clients across the United States and in select international markets. Among our long-term clients are CBS, ABC, FOX, NBC Television Networks, Warner Discovery, Sony Pictures Television, Buena Vista Television, Fox Alternative, MGM Alternative, Netflix, Amazon, Apple TV, Glassman Media, and Apploff Productions and successful programs such as Wheel of Fortune, Jeopardy!, Live with Kelly and Mark, Let’s Make a Deal, The Price is Right, Name That Tune, Battle on the Beach, Rock the Block, Ink Masters and many more.
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