Press release

eMarketer to Feature Digitalzone and Avani Media in Panel on The Shifting Landscape of Brand and Demand Strategies, October 27

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Sponsored by Businesswire

Digitalzone, a leading B2B demand generation solutions provider, today announced that eMarketer will host a virtual panel featuring Eboni Ryan, VP of Marketing at Digitalzone, and Jason Gladu, President of Avani Media, on “The Marketer’s Dilemma: Navigating the Shifting Landscape of Brand and Demand.” Attendees can register to watch a stream of the presentation on October 27 from the event website at https://on.emarketer.com/Webinar-20231027-Digitalzone_BusRegpage.html?Source=Digitalzoneunique

As industry leaders in B2B marketing and demand generation, Digitalzone and Avani Media bring a wealth of expertise on how to develop a holistic strategy to brand marketing and demand generation. During this panel, attendees will have the opportunity to learn more about the latest trends, such as:

  • Connected Storytelling: Overcoming silos through collaboration across brand, product/content, and demand gen teams to implement cohesive and data-driven content strategies.

  • Strategic Intent: Assessing the suitability of intent targeting for brands with long buying cycles, strong brand recognition, and expansive target account lists, while avoiding excessive narrowing of focus that may limit demand capture opportunities.

  • Data Forward: Maximizing the value of data by considering every data point, including non-engaged leads, single-touch interactions, HQL leads, and BANT-qualified leads.

  • Advanced Nurture: Enhancing B2B lead nurturing by aligning with modern buyer expectations through data-driven email nurturing and segmentation based on job function/levels, content interactions, sub-industry, and mindful prioritization.

Contact Digitalzone for more information on its market-leading B2B marketing and demand gen solutions at https://digitalzone.com/contact-us/.

About Digitalzone

Digitalzone is a leading B2B marketing and demand gen company that specializes in creating demand for products and services through personalized and data-driven campaigns. Founded in 2013 with a global presence, Digitalzone leverages cutting-edge technology and proprietary tools to drive rapid growth for clients. As an independent publisher with complete in-house operations and delivery capabilities across its database containing over 105 million opt-in leads, the company has full control over the entire campaign process and a dedicated client team in place to ensure on-time delivery and overall success. Having delivered over 50,000 campaigns for some of the biggest companies worldwide, Digitalzone has a proven track record of driving growth for clients and continues to expand its footprint in the demand generation space. For more information, visit https://digitalzone.com.