Press release

Elevate Every Day with the JBL Horizon 3, Where Bold Style Meets Superior Sound

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CES 2025– JBL, a brand known for pushing the boundaries of sound and design, introduces the all-new JBL Horizon 3. Created to improve sleep cycles for even the most restless, the JBL Horizon 3 combines thoughtful innovation with a sleek, low-profile design to create the perfect ambiance for any bedroom. Whether winding down after a long day or rising for a new one, customizable ambient lighting and sound modes set the tone for a personalized experience tailored to any lifestyle.

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Courtesy of JBL

Courtesy of JBL

At its core, the Horizon 3 delivers JBL’s signature stereo sound thanks to its two 1.5″ full-range transducers, which is enhanced by dual passive radiators to fill the room with deep, rich audio. With multi-speaker connectivity through Auracast and Bluetooth 5.3 technology, it ensures seamless connectivity with JBL and Harman Auracast-enabled devices throughout the home. Whether streaming a playlist via Bluetooth or tuning into an FM station, the Horizon 3 ensures every moment is accompanied by crystal-clear sound.

More than just an alarm clock, the JBL Horizon 3 integrates seamlessly into schedules, helping support rest and relaxation and simplifying everyday routines. Featuring intuitive ambient lighting and relaxing sounds like ocean waves, wake up to the sunrise alarm to help regulate circadian rhythms and unwind to nature inspired sounds before going to sleep. Now compatible with the JBL One App, the experience is further elevated as adjustments to alarm settings, EQ and lighting, can be made directly in the app. FM radio, dual alarms and a large, easy-to-use control knob make Horizon 3 both personal and functional.

“The JBL Horizon 3 is designed to enhance any space and routine with JBL’s signature sound and thoughtful features,” said Carsten Olesen, President, Consumer Audio at HARMAN. “From customizable lighting to seamless connectivity, we’ve created a product that brings elevated sound and convenience into everyday moments.”

Elegantly crafted with soft, rounded edges and a frosted display, the Horizon 3 blends effortlessly into any bedroom decor. The USB-C port allows for fast charging of devices, making the Horizon 3 as practical as it is beautiful.

Available in grey and black, the JBL Horizon 3 launches in May 2025 at $129.95, offering a new way to experience both sound and style in everyday routines.

KEY FEATURES

  • JBL Signature Stereo Sound: Dual passive radiators for deep, rich audio

  • Bluetooth 5.3 Connectivity: Seamless streaming and stable connections

  • Auracast™ Enabled: Multi-speaker connection for amplified sound experiences

  • Customizable Ambient Lighting: Adjustable brightness and color temperature for personalized sleep and wakeup settings

  • Dual Alarms: Set dual alarms on product or even multiple alarms via One App for added convenience

  • JBL One App Integration: Easy setup and personalized settings for alarms, EQ, and lighting

  • USB-C Port: Fast charging for all devices

  • User-Friendly Control Knob: Simple and intuitive controls

  • Sleek Design: Soft, rounded edges and a frosted display that complements any bedroom decor

  • Grey and black colorways

  • Launching in May 2025

  • $129.95 USD

The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Harman is under license. Other trademarks and trade names are those of their respective owners.

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ABOUT JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.