DemandTec by Acoustic, a pioneering leader in retail pricing, promotions and markdown technology, today announced that the company’s Chief Revenue Officer Anis Hadj-Taieb has been named General Manager, effective immediately. In his new role with the company, Hadj-Taieb will be responsible for accelerating DemandTec’s growth and market leadership and will report directly to Acoustic CEO Dennis Self. DemandTec is a strategic business unit of Acoustic, along with Acoustic Marketing Cloud, an open marketing automation platform, and TeaLeaf by Acoustic, a consumer behavioral insights leader.
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Anis Hadj-Taieb takes over as the new General Manager for DemandTec by Acoustic. (Photo: Business Wire)
“We have been very impressed with Anis’ leadership of the DemandTec global sales team, his excellence in building strong customer relationships, his understanding of AI and data-driven analytics, and his unparalleled knowledge of the retail and consumer products industry, all of which make him the right executive to lead at this next stage of DemandTec’s growth story,” said Dennis Self, CEO of Acoustic. “With Anis at the helm, DemandTec is primed to help retailers and brands across the globe meet and exceed the challenges of today’s fast-changing retail marketplace.”
Before joining DemandTec in 2021, Hadj-Taieb served as Global Vice President of Sales for GreyOrange, where he was responsible for nearly doubling the global sales team while exceeding sales targets. Over his 20+ year career, he also has served as Senior Vice President of Sales at Revionics, Senior Vice President of Retail and Customer Success at Eversight and held executive-level roles at PRGX, Infor Global and Oracle. He earned a master’s degree in Applied Mathematics and Computer Science from the National Institute of Applied Sciences in France.
“I am proud to lead DemandTec in this new phase of growth and look forward to closely partnering with Dennis and the Acoustic senior leaders to deliver even greater value for our shared customers,” said Anis Hadj-Taieb. “I am committed to doubling down on DemandTec’s pioneering history of delivering innovative solutions to accelerate our growth trajectory. 2021 was a big year for us with the launch of Unify by DemandTec, and I believe 2022 will be even more impactful for our many retailer and customers as we help them compete and thrive in this very challenging inflationary period.”
In the fourth quarter of 2021 the company launched Unify by DemandTec™, a unified autonomous merchandising platform that tears down the siloes between data sources, merchandising teams, and systems, and enable retailers to solve the evolving business challenges they are facing. With AI and autonomous decisioning, retailers gain a 360-degree view of shopper demand across all channels to elevate pricing, promotions, and markdowns and maximize profitable revenue growth. Additionally, DemandTec was recently named to the Constellation ShortList™ for Price Optimization Solutions for the second year in a row.
About DemandTec
A pioneering leader in retail pricing, promotions, and markdown technology for decades, DemandTec is ushering in the new era of unified autonomous merchandising. With the Unify by DemandTecä platform — the industry’s first — retailers can unite their data, systems, internal teams, and collaborate with suppliers to generate profitable revenue growth with the power of AI.
From food to fashion, DemandTec partners with more than 700 retailer and supplier customers around the globe. Current and past retail partners include 7-Eleven, Acosta, Carrefour, Cencosud, Coop, Exito, Farmacias Cruz Azul, Lowe’s, The Very Group, Tops Friendly Markets, and W.H. Smith, among others. To learn more, visit us at www.demandtec.com.
About Acoustic
Acoustic is an open, independent marketing cloud and analytics provider. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions. For more information, visit www.acoustic.com.
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