Creativ Strategies, the full-service marketing and PR firm advancing the next generation of media and tech, announces their expansion with a new AI and technology division, Creativ Insights.
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Joe Lai (L), CTO, and Vibhu Bhan (R), COIO, Creativ Strategies (Photo: Business Wire)
The formation of Creativ Insights brings together two firms — marketing consultancy, Creativ Strategies, and data science firm talkAItive — in order to build the bleeding edge of marketing technology by using machine learning AI to distill large datasets into actionable insights.
To lead this new initiative, Creativ Strategies expands their executive suite. Vibhu Bhan joins the firm as Chief Operating and Information Officer (COIO) and will report to CEO Wes Morton. He will lead the division, development of all martech products, processes, and operations for the combined companies. Joe Lai will become Chief Technology Officer (CTO). He will lead the product and technology vision, implementation, and research services. He will report to Vibhu Bhan, COIO.
The Creativ Insights team brings over 30 years of data analysis and technology development experience across financial services, automotive, and construction to the marketing industry. Their clients have included CIBC, Mastercard, FCIB, ATB, Credit Union Electronic Transaction Services, Toyota Canada, and National Bank of Dubai. They own multiple North American patents in machine learning and artificial intelligence that utilize large language models in order to develop summary and sentiment understanding of large bodies of texts.
Vibhu Bhan, COIO, says: “Our early applications with brand tracking, reputation management, and internal risk management highlights the versatility of our technology. The collaboration with Creativ Strategies and Wes has been a turning point, showcasing the technology’s true potential in marketing and advertising. It’s gratifying to witness Wes’s expertise in leveraging this technology, bringing unparalleled value to our clients—a milestone we’ve eagerly anticipated.”
Joe Lai, CTO, says: “As Chief Technology Officer, I am inspired by our synergized potential to elevate our technology and product offerings. Our prowess in brand tracking and risk management, augmented by our collaboration with Creativ Strategies and Wes, has transformed our approach. Witnessing our technology successfully address real-world challenges signifies a major advancement in innovation and client service excellence.”
Wes Morton, CEO, says: “Meeting Vibhu and Joe is like discovering Mozart and Beethoven before they composed their symphonies. I’ve never met professionals whose astute expertise in consulting, finance, operations, and technology compliment my own so well. With Vibhu and Joe onboard, I know we’re going to build the next transformative marketing technology firm together.”
An initial pilot for a major gaming publisher pulled over 200,000 data points from Instagram, TikTok, YouTube, Reddit, Twitter, Facebook, Box Office Mojo, Metacritic, and Rotten Tomatoes across 6 fantasy and science-fiction intellectual properties to successfully measure the relative value of each brand.
Upcoming 2024 initiatives will expand on the pilot’s success in custom service models and tech products.
About Creativ Strategies:
Creativ Strategies advances the next generation of media and tech brands. An independent, full-service marketing technology consultancy, Creativ Strategies improves marketing teams by filling client expertise gaps, delivering strategic rigor, and developing inventive marketing and technology solutions. With a suite of AI powered campaign tools, the firm operates a dedicated network of senior marketing consultants across several disciplines including: AI, technology, research, creative, public relations, and digital transformation. For more, visit CreativStrategies.com.
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