CG Life, the integrated agency that blends strategic creative, marketing, digital, and communications with science, today unveiled the next evolution of its brand: “Shaped by Science.” From its inception two decades ago, CG Life has been ‘shaped by science,’ and this has influenced how the agency works with its clients to shape new brands and create compelling stories that produce results.
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CG Life – Shaped by Science (Graphic: Business Wire)
CG Life’s fresh new look and feel embodies how everything the agency does with its client partners is shaped by the profound impact of science on everyday lives. As the first step in a year-long celebration of “Shaped by Science,” CG Life is featuring insights on its social channels from researchers, inventors and marketers detailing how they have been shaped by science.
“This idea of ‘shaped by science’ reflects our core commitment to ground everything we do in science. This is what differentiates our work with our clients as they advance their critical scientific work,” said CG Life CEO David Ormesher. “We are a science-based commercialization agency shepherding products to market with a unique combination of insight and strategy, creative, content, omnichannel digital, PR and media. Together, we are shaping some of the most recognizable corporate and product brands across biopharma and the broader life sciences.”
CG Life’s brand refresh underscores the agency’s core belief that science combined with creativity is where successful commercialization strategy must be grounded. With a new website, a few surprises in store, and a year of event activations that celebrate how science shapes us all, CG Life is embracing the new year’s promise and momentum for helping to move science innovation from pre-clinical to commercial launch.
“At CG Life, we don’t just dip our toes into science when the water is calm,” said CG Life Managing Partner Erik Clausen. “We cannonball into it daily—rain or shine. We’ve allowed science to wash over us, surround us and shape us. While we are shaped by science, we help shape the future every day because that’s what it takes to realize the promise of continually improving lives.”
About CG Life
For established and aspiring leaders in life science and healthcare, CG Life is the integrated marketing communications partner that grows organizations, improves outcomes, and elevates brands by combining science and creativity like no other. Since 2003, CG Life has blended scientific understanding with strategic imagination to guide clients through the biggest leaps they make.
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