Today, Cash App announces its integration with Google Play, giving consumers a preferred alternative payment option when checking out on their Android smartphones or tablets. This partnership represents an opportunity to engage with a broad range of consumers, particularly in the gaming space.
“We’re continuously expanding payment options on Google Play, and adding Cash App Pay is a significant step in giving users more choice and convenience while meeting their evolving payment preferences,” said Pete Albers, Director, Google Play Retail & Payments Activation.
With approximately $3 trillion1 in annual consumer spending being funneled outside of the traditional financial system, younger shoppers are looking to alternative payment solutions like Cash App Pay when shopping. Cash App Pay provides customers with a convenient and simple way to pay by using their Cash App balance or linked debit card.
“Next gen shoppers are demanding more choices at checkout, and we know they’re also looking for more ways to pay with their own money. This partnership not only empowers them to pay flexibly for the things they want, but it also marries two strong customer sets and maximizes their mobile utility,” said Tanuj Parikh, Head of Partnerships, Cash App and Afterpay at Block.
Cash App Pay currently has 4 million monthly actives, adding 1 million monthly actives each of the last four quarters2. When checking out on Google Play, Android users can select Cash App Pay as their preferred payment method. Download Cash App to get access to all available merchants.
About Google Play
Google Play is an online store on Android that makes it easy for more than 2.5 billion monthly users across 190+ countries worldwide to discover millions of high-quality apps and delightful content. We help keep consumers safe by building rigorous protections into Google Play and requiring developers to follow high safety standards, while investing heavily in enabling developers to thrive. For more information, please visit: https://play.google/howplayworks
About Cash App
Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is free and fast, and most payments can be deposited directly to an external bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Download Cash App for free at cash.app/download.
Cash App is a financial platform, not a bank. Banking services provided by Cash App’s external bank partner(s). Prepaid debit cards issued by Sutton Bank pursuant to a license from Visa U.S.A., Inc. Visa is a registered trademark of Visa U.S.A., Inc. All other trademarks and service marks belong to their respective owners.
1 *Trading Economics, U.S. Bureau of Economic Analysis of Consumer Spending as of Q4 2023.
2 Block Q1 2024 Results
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