CasaPerks Technologies, Inc., (“CasaPerks”), is excited to launch CasaCash, an industry first ancillary revenue program for property owners and operators that want to leverage a loyalty program for their renters. With CasaCash, operators have no transaction fees and will receive a revenue bonus on all points transactions on the platform, with no need to have an expensive and time-consuming credit card program on-site.
“At CasaPerks, our goal is to continue to create and deliver innovative programs and tools to help operators increase their NOI,” states Kevin Bradt, CEO of CasaPerks. “With the market becoming more and more competitive, operators are seeking alternative ways to minimize their customer acquisition and retention costs while also increasing their revenue at the same time.”
The CasaPerks platform is defined as “Simply Rewarding”. This strategy has proven to be very attractive to many operators and renters alike. The company, unlike other competitors out there, is not based on a credit card platform that can charge up to nearly 30% in interest and which also encourages renters to roll their balances. This erodes any rewards value that renters work hard to achieve by giving it straight back to those companies in terms of interest-related payments. In addition, those programs are very labor-intensive on-site, taking away valuable time of property-level staff to promote a vendor program.
“We see a credit card rewards model as a main focus in renting to be a very challenging proposition in the long run,” notes Bradt. “Coming from the hotel industry, when you earn points at Hilton, it is not negated by interest rate charges. The points are your points period, and this is our strategy. This is now why you see serious questions about our competition and why operators are coming over to CasaPerks.” In addition to the credit card fees, these companies are promoting buying homes, which is what the company believes to be a direct conflict of interest with the goals of the apartment operators.
“With CasaCash, our strategy is to be a true partner to our operators, by helping them improve their financial performance,” mentions Bradt. “Some of our competitors are even blatant about promoting home ownership, positioning renters away from renting. We believe this is in direct contrast to and directly opposite of what an operator would want to achieve with a loyalty program. This is why we are very excited to launch CasaCash, to even further create distance between us and our competition.”
About CasaPerks Technologies, Inc.
CasaPerks is a leading resident activation platform that has a premier rent reward, ai-based reputation management, and an innovative brand ambassador management platform all-in-one seamless user experience. Created by property technology executives with deep experiences in real estate operations and global loyalty, CasaPerks “Simply Rewarding.” strategy is positioned uniquely in the market to accelerate leasing results, increase resident engagement, improve retention, and reduce burdensome operating costs. CasaPerks brings together property owners, residents, and global brands. To learn more, please visit www.casaperks.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240619381731/en/