Press release

Alen Unveils New Affordable, Compact, and Smarter Than Ever BreatheSmart 35i Air Purifier

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Alen, a leading innovator in the air purification industry, today announced the release of its BreatheSmart 35i, a new addition to Alen’s BreatheSmart series. The compact, high-performance air purifier offers advanced features and an accessible price point. The BreatheSmart 35i airID technology delivers deeper, more personalized air quality insights than ever before.

“The BreatheSmart 35i is a powerful air purifier and brings a whole new dimension to air quality monitoring with airID to deliver insights that go beyond conventional metrics,” said Warburg Lee, CEO of Alen. “The BreatheSmart 35i is Alen’s quietest purifier to date and covers up to 1,000 square feet, cycling air once every hour, which makes it ideal for small rooms, apartments, and other compact spaces.”

Designed with smart homes in mind, the BreatheSmart 35i is one of Alen’s most intelligent air purifiers with new smart features, including airID technology, the first and only air purifier equipped with AI-driven particle identification. The percentage of households with smart home technology is expected to reach 83.3% in 2024 and 98% by 2029. The BreatheSmart 35i offers forward-thinking solutions for today’s connected home as smart home adoption continues to grow.

Key features of the BreatheSmart 35i include:

  • Smart Sensor Technology: Advanced AI-powered sensors detect and measure PM2.5, TVOC, eCO2, temperature, humidity, and specific particles like dander, smoke, and pollen, making it an ideal air purifier for allergies. Customizable air quality alerts keep users informed through the Alen Air app.
  • Compact and Ultra-Quiet Design: The 35i delivers powerful, unobtrusive purification, ideal for smaller spaces with its small footprint (13 in x 7.6 in x 20.3 in) and a sound level of only 42 dB at its highest setting,
  • Remote Control and Scheduling: The Alen Air app allows users to remotely adjust settings, monitor air quality, and set schedules across multiple devices to align with daily routines.
  • Smart RFID Filters: Tracks filter type and status that allows for easy switching between filters, such as from Pure to Fresh for wildfire season, while maintaining accurate filter life.
  • Auto Light Mode: Automatically dims panel lights in dark rooms to enhance nighttime comfort.
  • Over-the-Air (OTA) Firmware Updates: Keeps the purifier current with Alen’s latest enhancements and features.
  • Affordable Price and Lifetime Guarantee: The 35i is Alen’s most budget-friendly smart purifier ($269.99 MSRP) and is backed by Alen’s Forever Guarantee.

“We wanted the 35i to bring the power and technology of Alen’s larger purifiers to a compact yet uncompromising format in performance,” said Paul Miller, Director of Product and Engineering at Alen. “We’ve built a purifier that fits seamlessly into any small space and provides customers with powerful air quality insights at an accessible price with its advanced features and incredibly low sound profile.”

The BreatheSmart 35i is now available for purchase on Alen’s website at www.alen.com/products/alen-breathesmart-35i-air-purifier.

About Alen

Alen is an Austin-based innovator of top-rated True HEPA air purifiers and filters with over 20,000 five-star reviews by customers. Driven by the belief that wellness begins with pure air, Alen’s mission is to enhance quality of life and safety in homes, workplaces, and shared spaces through advanced air purification technology. With cutting-edge features like airID smart sensor technology and a commitment to lifetime reliability, Alen empowers people to lead healthier lives with clean, safe air and peace of mind.