Alembic, the leading AI-powered marketing intelligence platform for enterprises, today announced the appointment of Daniel McKnight as vice president of sales. McKnight will spearhead the sales, solutions engineering, and customer success teams, driving revenue growth and enhancing customer satisfaction to propel the company toward its full potential.
The strategic appointment of McKnight is the latest in a series of significant events contributing to Alembic’s momentum this year. McKnight’s appointment closely follows the appointments of Gregory Kennedy as vice president of marketing and Abby Kearns as chief technology officer; Alembic’s series A funding; and the release of its innovative new product capability, which uses composite AI to reveal causality in large datasets. The Alembic platform operates at a massive scale, leveraging one of the world’s fastest supercomputers.
“Dan’s unique mix of sales leadership and technical expertise makes him the ideal candidate to drive our go-to-market strategy. His extensive marketing analytics background at Mixpanel, his experience in marketing technology at Thismoment, and his engineering roots at ASML provide him with a holistic understanding of our industry. This diverse skill set is crucial as we navigate the complex landscape of marketing intelligence and cater to the sophisticated needs of Fortune 500 companies,” said Tomás Puig, Alembic co-founder and CEO.
“Joining Alembic at this moment is exciting. From my support engineering days at ASML to leading sales at Mixpanel, I’ve witnessed the transformative power of data and analytics. Alembic’s AI-powered marketing intelligence platform is revolutionary. By leveraging composite AI to reveal causality in large datasets, we’re addressing a critical gap in the market — enabling CMOs to measure the impact of their entire marketing mix, both digital and non-digital, on revenue outcomes. I’m eager to lead our go-to-market efforts, helping Fortune 500 companies harness the power of our platform,” said McKnight.
McKnight brings extensive experience in analytics, marketing technology, and semiconductor sales and support to Alembic Technologies. His prior experience includes nine years in sales engineering and sales at Mixpanel, a product analytics platform, where he completed his service as head of North America sales. For three years at Thismoment, a marketing technology company, he held sales engineering roles leading to director of sales engineering. McKnight began his career at ASML, a provider of semiconductor manufacturing hardware, software and services, where he held customer support engineering roles for more than four years. McKnight received a Bachelor of Science degree in electrical and computer engineering from Duke University.
Alembic provides a next-generation marketing intelligence platform that C-suite executives use to measure nearly all of their marketing activities and tie them to revenue outcomes, which has long been the holy grail of marketing. The advent of digital advertising was a huge leap forward in achieving this goal, and it has allowed marketing professionals to easily and cheaply measure the impact of marketing with much more immediacy and accuracy than was once possible. However, gaps still exist that need to be addressed, particularly in non-digital areas.
Now, because of the advances in artificial intelligence and the sheer scale of data that most organizations have collected in the cloud, Alembic can use that data to measure the impact of marketing across many dimensions, both digital and non-digital, going well beyond what was previously possible.
About Alembic Technologies
Alembic Technologies provides a revolutionary cloud-native marketing intelligence platform, enabling chief marketing officers (CMOs) to understand the impact of marketing on revenue. Alembic uses causal AI to turn its Fortune 500 customers’ brand marketing into performance marketing. Alembic’s causal inference platform uses a multitude of techniques, including AI and spatiotemporal graph modeling, to analyze billions of rows of time-series data, track the flow of information and map causal chain reactions from a truly holistic marketing mix, including TV, digital, web, brand health, foot traffic, CRM, POS and even equity prices. Alembic far excels traditional marketing-analytics methods, such as incrementality and randomized controlled trials, which struggle with the non-linear, interconnected brand and media at scale. Alembic’s customers include NVIDIA, BlackRock, Delta Air Lines and Elevance Health.
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