Adwanted USA, a software, data and information company for the media industry, today announced the launch of its campaign management tool, AdwOne, in the United States.
This solution, which, until now, had only been available in France, simplifies and optimizes media planning operations.
AdwOne allows users to create, manage and optimize media planning operations, including international campaigns, with more than 15 currencies available.
As part of this launch, Adwanted is also announcing a new partnership and integration with FreeWheel’s Strata platform. FreeWheel is a global technology platform for the television advertising industry. Strata, which is part of FreeWheel’s product portfolio, is a platform providing comprehensive tools and capabilities for every step of the campaign workflow process, spanning cross-media campaign planning, activation, optimization and financial management, through a holistic, easy to use and simple system.
By extending its core product into the U.S. and integrating with FreeWheel’s Strata platform, AdwOne can now provide media buyers with their core planning product and – via an API integration – allow an easy, seamless and integrated way to manage buying, accounting, invoicing and reconciliation all within Strata.
“With the launch of AdwOne in the U.S., we are providing a tried-and-true, comprehensive campaign planning tool to a larger audience. Marketers and agencies now have the ability to consolidate all ad spend in a single tool to optimize time. This newly combined offering delivers several key benefits for users, especially those managing multichannel campaigns,” said Heather Petaccio, CEO, AdWanted US.
“We’re excited to partner with AdwOne to introduce a new and improved way to make the media buying process, from start to finish, simpler, easier and more efficient for users,” said Jamie Donnenfeld, VP, Partnership Solutions, FreeWheel. “At FreeWheel, one of our driving principles is to find innovative ways to reduce the friction and complexity in today’s TV ad ecosystem and this new offering with AdwOne is the latest proof point and step in that direction. We look forward to seeing how it will help simplify the media buying process.”
Prior to its launch in the U.S., AdwOne was available to media buyers in France via agencies such as Audilab, Publicis Groupe, GroupM and Havas Group.
About Adwanted Group
Adwanted Group is the first point of call for the advertising industry. With headquarters in France and locations in the US and UK, we are trusted by the biggest media companies in the world to deliver information that support success for their customers. Adwanted Group provides data, software, and content.
Our data is essential to building and enhancing media plans. Our software systems enable advertising to be bought, sold and evaluated efficiently and fast. Thanks to our content and events, our audiences are informed and connected to the media industry’s latest news.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.
With offices in New York, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn.
About the Strata Platform
FreeWheel’s Strata Platform transforms how agencies and marketers operate by enabling cross- media campaign planning, activation, optimization, and financial management all in one system. Strata’s data-centric, single-hosted platform and open integration model are underpinned by applied automation through every step of the campaign workflow – to deliver optimum results for marketers. Strata reduces manual work by automating the end-to-end campaign workflow. Strata clients work smarter, not harder. Our industry-leading partners provide options to drive more control, automation, efficiency, and access to premium supply like CTV and podcasting along with technology and financial management tools.
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