Aalto, the online alternative to traditional agents, today announced the launch of its digital buying platform in the San Francisco Bay Area. Designed to streamline the home-buying process and maximize buying power for buyers, Aalto digitizes the experience, reducing operational costs and offering buyers up to 1.5% of the traditional agent commission as a rebate.
In today’s digital age, Aalto empowers buyers by eliminating unnecessary friction in the home-buying process. The friction reduction allows Aalto to drive down transaction fees and give most of the fee back to buyers to increase their budget. For many buyers, the 1.5% rebate can equate to tens of thousands of dollars they can use to their advantage in a competitive real estate market, such as making a higher offer or buying down points on their mortgage.
“Navigating today’s market is challenging with high costs, low inventory, and increasing interest rates. On top of that, the process of working with a traditional agent is old-fashioned, low-tech, and inefficient. So we built the first way to buy a home online,” said Nick Narodny, CEO of Aalto. “Our experience puts buyers first, empowering them to take control of the process while also increasing their buying power via the buy side commission.”
Aalto combines all publicly available homes with off-market and exclusive listings to surface up to 30% more inventory than traditional real estate platforms. For homes of interest, buyers can easily request agent-only information in the form of an “Aalto Report.” This report includes everything you would get from a traditional agent including any available inspections, disclosures and intel from the listing agent. As part of the Aalto report, Aalto is introducing digitized comparable reports that encompass comprehensive market data pertaining to similar sales and offers. By bringing the home buying experience online, Aalto empowers buyers to drive the entire process all the way through submitting an offer.
Underneath their state-of-the-art technology, Aalto offers a dedicated team of licensed agents with over $1B of transaction experience combined. They are on call to Aalto’s users, offering on-demand support, assessing offers, and facilitating the closing process. Aalto removes the high-stakes sales culture that traditionally stems from a commission-based fee structure. Aalto’s agents are not compensated on commission, ensuring a tightly integrated and responsive digital experience focused on providing quality support when needed. “We designed an entirely new agent role here at Aalto. It’s one designed with the needs – and pain points – of traditional real estate agents in mind. By streamlining time-intensive tasks online, we enable our team of agents to provide a consistently high-quality experience, also increasing the quality of life for our top agents,” added Narodny.
Since the company’s inception in 2021, Aalto has:
- Saved users nearly $3 million in fees ($28,000 on average), with some saving over $75,000 by buying with Aalto
- 800+ buyers start buying with Aalto every week
- On average, sees an offer completed every day, closing one home per week
Aalto is currently serving home buyers in the San Francisco Bay Area.
About Aalto
For skilled buyers wanting to increase their chances of winning a home, Aalto provides an online alternative to traditional agents. Aalto gives buyers an advantage with 30% more homes than other sites, access to agent-level data about those homes, and an agent fee rebate that can increase budget and buying power. For more information, visit www.aalto.com.
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