Press release

6sense Named a Strong Performer Among B2B Marketing and Sales Data Providers

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6sense, the leading platform to revolutionize the way B2B organizations create, manage, and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024. The Forrester report identified, researched, and evaluated 14 service providers, and 6sense received the highest score possible across five of 28 criteria, including Technographic Data, Specialized Account Data, Behavioral/Intent Data, Data Matching and Enrichment, and Roadmap.

Following 6sense’s recognition as a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, 6sense believes this latest recognition further solidifies the company’s position as a leading provider of B2B sales and marketing revenue solutions. In its vendor profile, Forrester noted that 6sense has evolved from its ABM background to become a comprehensive marketing and sales data provider through increased data investment and strategic acquisition. With its new offering, 6sense Revenue AI for Sales™, which launched just six months before Forrester’s evaluation, 6sense differentiates itself by supplying advanced data and analytics capabilities for both marketing and sales teams.

The report emphasizes that the 6sense “data offering is illuminated by its exceptional intent and technographic data, strong enrichment capabilities, as well as rich specialized account data (such as account psychographic and predictive elements)” and points to future improvements, stating “its data roadmap is extensive and achievable.”

In addition, the report mentions that “6sense is a good fit for companies looking for a comprehensive ABM and sales prospecting platform partner” and “reference customers compliment the company on its detailed account data and consistently mentioned their excellent customer service experience.”

“We’re proud to receive this recognition shortly after the launch of Revenue AI™ for Sales. We’re delivering product innovation to customers, and already have tremendous momentum,” said Latané Conant, Chief Revenue Officer at 6sense. “The effectiveness of 6sense is evident in the way sales teams consistently meet their quotas when they know the right accounts to target, the best messaging to use, and how to engage the buying team. Customers appreciate our comprehensive approach to data for both sales and marketing needs and the unique consolidation opportunity a streamlined technology stack provides. It is an exciting time for the market, and we are proud to be leading the way.”

About 6sense’s Revenue AI™ for Sales

Launched in March 2023, Revenue AI™ for Sales drives alignment between marketing and sales execution. By providing up-to-date account intelligence, intent data, insights, and recommended actions inside the tools sales teams use every day, the platform makes it easy for sellers to engage ideal customers throughout their buying journey. With an intuitive B2B account and contact search engine powered by the most relevant and accurate data — including verified emails and phone numbers — Revenue AI™ for Sales enables sellers to conduct research seamlessly, improving their prospecting effectiveness and facilitating meaningful connections with accounts in market to buy.

The platform helps customers increase high-quality pipeline, improve conversion metrics, and reduce go-to-market waste across all sales motions. 6sense customer Tipalti has seen a 57% increase in created opportunities and $635k of additional pipeline generated — as well as strengthened alignment across the entire revenue team — since implementing 6sense Revenue AI™ for Sales.

Building on the success of Revenue AI™ for Sales, 6sense has continued to enhance the product to provide even more value to sellers. With major data enhancements, new functionality, expanded integrations, and ongoing refinement, 6sense Revenue AI™ for Sales has established itself as a must-have tool for every modern sales team.

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About 6sense

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.