iff Parry, CEO of UK-based pricing specialists m3ter.
Welcome to Silicon UK In Focus Podcast, where we delve into the heart of the tech world, exploring the latest trends, innovations, and controversies shaping our digital future. In today’s episode, we’ll be unravelling the complex web of AI washing and examining the true value that artificial intelligence brings to the table.
As the digital landscape continues to evolve, the buzz surrounding artificial intelligence has reached a fever pitch. From transforming industries to enhancing our daily lives, AI promises a world of possibilities. However, amidst the promises and potential lies a phenomenon that’s causing ripples in the tech world – AI washing.
Beyond the scepticism and cynicism, we’re here to emphasise the genuine value that AI brings. From boosting efficiency to solving complex problems, artificial intelligence is transforming the way we work, live, and interact with the world around us.
Griffin and his co-founder, John Griffin, started m3ter after building and selling a backend-as-a-service company for video games to AWS. The experience brought the challenges and opportunities of usage-based pricing into sharp focus, inspiring them to found m3ter, an intelligent metering and pricing engine for SaaS businesses. Griffin held senior digital strategy and transformation roles at Sky earlier in his career.
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