Silicon UK In Focus Podcast: The Future of Targeted Marketing

How will targeted marketing evolve over the next few years, and how can your enterprise take advantage? What emerging technologies or platforms are likely to reshape the landscape of targeted marketing, and how should businesses prepare for these changes? And What role will data analytics and AI play in enhancing the precision and effectiveness of targeted marketing campaigns?


Joel Hopwood, Co-founder and CTO of SMG.

In 2008, Joel Hopwood co-founded SMG with a vision to transform and expand the use of retail media by brands in the UK. Joel’s journey began with the creation of Capture, the UK’s pioneering commerce media agency, and in 2015, Joel went on to build Threefold, now a global specialist in retail media networks, responsible for developing over 10 RMNs (Retail Media Networks) across the UK and North America. Joel is also the Founder of SMG’s cloud-based SaaS technology platform, Plan-Apps.

SMG recently became part of the agency group Next Fifteen. Headquartered in London and New York, SMG employs a dedicated team of over 250 retail media experts who facilitate daily retail media investments exceeding £1 million. Joel Hopwood serves as the Chief Technology Officer, overseeing the widely acclaimed Plan-Apps retail media management platform, recognised as the leading operating system for commerce marketing in the UK.

David Howell

Dave Howell is a freelance journalist and writer. His work has appeared across the national press and in industry-leading magazines and websites. He specialises in technology and business. Read more about Dave on his website: Nexus Publishing. https://www.nexuspublishing.co.uk.

Recent Posts

Apple, Google Mobile Ecosystems Should Be Investigated, CMA Told

CMA receives 'provisional recommendation' from independent inquiry that Apple,Google mobile ecosystem needs investigation

2 days ago

Australia Rejects Elon Musk Claim About Social Media Ban For Under-16s

Government minister flatly rejects Elon Musk's “unsurprising” allegation that Australian government seeks control of Internet…

2 days ago

Northvolt Files For Bankruptcy Protection In US

Northvolt files for Chapter 11 bankruptcy protection in the United States, and CEO and co-founder…

2 days ago

UK’s CMA Readies Cloud Sector “Behavioural” Remedies – Report

Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector

3 days ago

Former Policy Boss At X, Nick Pickles, Joins Sam Altman Venture

Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…

3 days ago

Bitcoin Rises Above $96,000 Amid Trump Optimism

Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…

3 days ago