In part two, Izzie Rivers, CEO of Realm, continues to consider how B2B marketing is evolving and why enterprises must evolve how they create and analyse their campaigns.
Brand Voice
The barbarians at your door. How to identify and defeat the cyberthreats facing your business today
Many of the cyberthreats your business faces are invisible. Learn how to shine a light on these threats and discover how to take action to protect your business
Autonomy’s Mike Lynch Fights US Extradition Attempt
Co-founder and former CEO of Autonomy Dr Mike Lynch asks High Court in London to block his extradition to the US
TikTok Mulls Split From Beijing-Based ByteDance – Report
Last ditch move? To ease growing national security concerns, TikTok is reportedly considering seperating from Chinese parent
Vodafone, Three Near Final Merger Agreement – Report
UK merger between Vodafone and Three could be announced this month, as both work to address potential antitrust issues
Amazon Sets 2024 For Launch Of Project Kuiper’s Satellite Service
Prototype Amazon satellites to be launched this year, with commercial satellite internet service set for 2024
Silicon In Focus Podcast: The State of 5G
5G has been rolling out now for a few years. What challenges do businesses see when placing 5G onto their strategic development roadmaps? And is 5G Advanced a technology all enterprises should place on their digital transformation road ...
UK Mulls TikTok Ban On Government Devices
China's TikTok is being reviewed by NCSC, with Prime Minister Rishi Sunak hinting UK could follow governmental bans by other nations
OpenAI Announces ChatGPT Upgrade Called GPT-4
Upgrade to popular AI chatbot ChatGPT with the release of GPT-4, which promises to be more creative and less biased
Meta To Layoff Another 10,000 Staff
Mark Zuckerberg's 'year of efficiency' continues after he makes “difficult decision” to axe 10,000 jobs, on top of November's 11,000 layoffs
Hackers Steal $199m From UK Crypto Start-Up Euler Labs
Hackers steal nearly $200m from UK crypto lender Euler Labs, amidst rampant hacking and business failures in crypto sector
NatWest Adds Crypto Limits As Scams Proliferate
NatWest caps transfers to crypto exchanges as consumers and businesses lose hundreds of millions to elaborate scams
BYD Rules Out UK EV Plant ‘Because Of Brexit’
World's biggest electric and hybrid carmaker BYD ruled out UK factory because of Brexit, after new law scraps US debut
Elon Musk, BYD Deny Reported Battery Split
Elon Musk and BYD deny report that Tesla will stop using batteries from Chinese giant, as companies continue fierce China price war
India ‘Considers’ Mandatory Smartphone Security Screening
India government reportedly considers making preinstalled apps removable and mandatory security screening of major operating system updates
Bitcoin Surges 20 Percent After SVB Fiasco
Bitcoin rises 20 percent as stablecoin USDC nearly regains dollar peg after US government takes emergency action to rescue SVB depositors
California Court Says Uber, Lyft Workers Are Contractors
California appeals court upholds Proposition 22 measure that allows Uber, Lyft and others to designate workers as independent contractors
Tim Cook ‘Pushed Forward’ Apple VR Headset Launch
Tim Cook reportedly pushed for launch of Apple mixed-reality headset this year over arguments of design team that technology was not ready
IMF ‘Warned G20’ Of Crypto Banking Risks
International Monetary Fund (IMF) says it warned G20 last month that proliferation of crypto assets could mean risks for banking sector
Cryptocurrencies Rise After US Authorities Rescue SVB Depositors
Cryptocurrencies rise after US authorities intervene to restore confidence in banking sector following collapse of Silicon Valley Bank
New Meta Layoffs ‘Could Match Those of Last Year’
Upcoming layoffs at Meta could reportedly cut same proportion of staff as those announced last November, as company reins in spending
Elon Musk Apologises To Sacked Twitter Worker
Musk issues rare apology over sacking of Twitter worker who publicly asked whether he had been fired or not, as he lays out turnaround plans
Meta Considering Twitter-Like Social Network
Facebook parent Meta considering launching Twitter-style stand-alone text-based social network amidst chaos at Elon Musk-owned platform
Failed Silicon Valley Bank UK Arm Sold To HSBC For £1
Government facilitates sale of UK operations of failed Silicon Valley Bank to HSBC as authorities work to limit fallout of biggest bank failure since 2008
UK Extends Time To Review Apple’s App Store Monopoly
British competition regulator, the CMA, extends deadline for its investigation into Apple's App Store policies
FTC Admits It Is Investigating Twitter
Federal agency FTC confirms it is investigating Twitter under new CEO Elon Musk for potential violations of 2011 agreement
WhatsApp Will Not Comply With UK Online Safety Bill
WhatApp becomes second major platform to indicate it will not comply with the UK's revised Online Safety Bill
Tabasco X Tinx: A Successful Marketing Campaign Example
Tabasco’s recent collaboration with Tik Tok star Tinx makes a creative and successful example of an influencer marketing campaign.
Silvergate Bank To Close Down, Amid FTX Aftermath
US Chamber Of Commerce Seeks AI Regulation
Largest lobbying group in the United States calls for regulation of AI technology over national security concerns and impact on growth
Lawyers For FTX’s Sam Bankman-Fried Hint At Trial Delay
Legal team for former FTX CEO Sam Bankman-Fried suggest they may need more time to prepare legal defence of their client