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The Attention Economy

The Attention Economy

Consumers face a tsunami of content; gaining their attention is vital. The attention economy is changing the relationships businesses have with their customers. What is the value of attention?

Mind Reading Marketing: Predictive Analytics Today

Mind Reading Marketing: Predictive Analytics Today

Being able to predict consumer behaviour has been the holy grail of marketing for decades. As businesses now collect masses of data about their customers and their behaviour and, with new AI tools currently available, is predictive ana ...

CES 2020

Silicon in Focus: CES 2020

As CES 2020 approaches, Silicon spoke with leading technology specialists and asked what they think are the highlights of the forthcoming event.

The Promise of the Blockchain

The Promise of the Blockchain

The blockchain could become one of the most disruptive technologies ever created. However, with sluggish uptake, what is preventing the blockchain from fulfilling its promise, and how can enterprises leverage the blockchain to deliver ...

How to identify and defend your business’s threat perimeter

Where is Your Threat Perimeter?

As business transform into agile organizations, the traditional perimeters a company could defend against attack have expanded and become less well-defined. In an age where mobile devices, the cloud and the burgeoning IoT revolution, h ...