A strategic acquisition made five years ago appears to have backfired
TECHNOLOGY POWERING BUSINESS
News Advertising
Apple To Face Court Over User Tracking
A US federal judge rules that tracking accusations should be investigated
Skype To Place Big Adverts In VoIP Calls
Skype ads - designed to distract you on calls - will hit you if you don't have credit
Facebook Ads Work, Claims Research
Facebook and comScore say the social network is capable of marketing miracles
‘Do Not Track’ Set As Default For Internet Explorer 10
Microsoft said it will err on the side of privacy by setting Internet Explorer 10 to decline tracking by default, to the dismay of advertisers
GM Nixes Facebook Adverts, Cites Low Consumer Impact
General Motors quits advertising on Facebook as Zuckerburg and Co prep for this week's IPO launch
Facebook Trials Promoted Posts
New Zealanders have the option to make themselves appear more popular
Intel Readies Huge Ultrabook Marketing Push
Intel is throwing its substantial marketing muscle behind a massive new advertising campaign for Ultrabooks
Police Looking Into Allegations Phorm Wined and Dined Officer
TechWeekEurope learns the police are investigating claims one of its officers was taken to lunch by Phorm in 2010
‘Up To’ Broadband Advertising Guidelines Come Into Force
The CAP guidelines look to stop ISPs and mobile vendors making outrageous claims in their ads
Facebook Shaping Secret Social Search Engine
Facebook is reportedly developing an improved social search engine as it gears up for its forthcoming IPO
ASA Receives iPad 4G Complaints
Advertising Standards Agency says it has received complaints that Apple misled customers over 4G claim
AVG Offers Do-Not-Track Feature And Security BootCamp
AVG is offering a do-not-track feature to prevent ad networks tracking users, and has launched an online security BootCamp
The UK Has The Most Internet-Dependent Economy
Already at 8 Percent Of GDP, the UK's online spending will reach £225 billion by 2016
Google Gets Madder At Bad Ads
Google may have profited from bad ads in the past, but it is cleaning up its act
AnyMeeting Simplifies Web Meetings With Free Access For Anyone
AnyMeeting Now offers all-comers a free meeting-on-demand service, though ad-supported, at any time of day
Facebook Timeline Makeover For Pages Offers Better Ad Canvas
Facebook's Timeline user interface has been applied to its Pages promotional palettes for organisations and brands
Facebook Announces Premium Advertising Tools
Brands given Timeline-formatted pages, mobile ads and Reach Generator in pre-IPO effort to raise revenue
Google Set To Beat Facebook On Ad Sales
Google and Facebook are battling it out over the US display advertising market, with the search engine set to take the lead in 2013, according to eMarketer
Adobe ‘Project Primetime’ Integrates Video With Advertising, Analytics
Adobe has announced a new fully integrated video technology platform aimed at enabling TV-like experiences for advertising-supported videos on connected devices
American Express Cardmembers Get Early Access To Twitter Ad Platform
The first 10,000 American Express small business merchants to register will get vouchers to test Twitter's new ad platform
Opera Acquires Two Mobile Advertising Firms
Norwegian browser maker Opera Software is purchasing advertising firms in both the US and the UK
Microsoft Snipes At Google Over Its Lucrative Privacy Policy
Microsoft has started to take some public jabs at Google's controversial moneymaking privacy policy
Facebook IPO Will Help It Compete For Revenue With Google
Facebook is expected to file for its initial public offering today setting it up for more intense competition with Google
Google Shares Drop Despite Increased Q4 Revenues
Wall Street reacts as cost-per-click advertising revenues fall
Google’s ‘Good To Know’ Ad Campaign Offers Online Safety Tips
Google is looking to educate users about online security and privacy with its new "Good to Know" ad campaign
Google Admits Profiting From Illegal Ads
Google benefits from Olympic touts and cannabis salesmen, but says it is not responsible for the actions of its advertisers
Apple Plans Big New York Event
Apple is reportedly planning a significant announcement in New York City at the end of this month, possibly related to publishing or advertising
Facebook Plans To Include Adverts In Users’ Newsfeeds
Facebook is to ring in the new year by beginning to insert adverts into users newsfeeds and updates
Adobe Buys Efficient Frontier For Digital Marketing
Adobe Systems' focus on digital marketing and advertising space leads to Efficient Frontier acquisition