EE has started rolling out Voice over Wi-Fi (VoWi-Fi) to its pay monthly and SMB customers, and claims five million subscribers will be able to take advantage by this summer.
The operator says the ability to be able to make and receive calls and texts using an existing Wi-Fi connection will help those who cannot receive a 3G or 4G signal in parts of their home or small office, impacting productivity and harming business.
Unlike over the top applications like Skype or Three inTouch, EE’s VoWi-Fi uses a smartphone’s native dialler and messaging application.
“Losing coverage at home is a major frustration, and Wi-Fi Calling will make a real difference to millions of customers across the UK, from basement flats in London to the most rural homes in the country. Our customers want to be able to call and text no matter where they are, and they don’t want to have to think about which app they need to use or if their friends have a particular third party service.”
The company claims one quarter of people in the UK spend at least one day a week working at home, with a fifth of these losing connectivity at least once a day. One in ten people have at least one room or more in their home where there is no signal, a figure which rises to 15 percent in rural areas.
VoWi-Fi is considered by many operators to be a way of improving indoor and rural coverage, with Vodafone also working on a native service for its customers. All four networks have pledged to invest a combined £5 billion in their infrastructure to improve rural coverage in a bid to fend off government plans to force the creation of a ‘national roaming’ network.
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