Categories: MobilitySmartphones

Pepsi Fizzes Up For P1 Smartphone Launch

Pepsi has become the latest, slightly more left field, entrant in an increasingly crowded smartphone market and will launch the Pepsi Phone P1 in China if a crowdfunding target is met.

The soft drinks giant has been rumoured to be developing a handset for several months and anyone desperate to get their hands on the cola-themed device will be pleasantly surprised at the cost, as the P1 will initially only be available for around £70 (700 yuan) on JD Finance, China’s version of Kickstarter.

Refreshing

The phone itself, launched with the tagline “one is all”, may in fact prove to be a fairly handy budget Android device, with the product page saying that will come with a 5.5 inch screen featuring a 1920x1080p FullHD display, meaning it will be ideal for watching films or playing games.

Inside, there’s an octa-core MediaTek MT6792 processor, 2GB of RAM, and a 13MP camera, meaning it stacks up fairly well against the likes of the Moto E and Sony and Samsung’s lower-end devices. There’s also 4G connectivity and a fingerprint scanner for added security.

The fund-raising for the Pepsi Phone P1 started on November 18, and the project hopes to raise three million yuan to begin production. The JD Finance page says that it has already raised 580,625 Chinese yuan (more than £59,000) after just one day, meaning that as there are 14 days left to go in the funding process, there is a decent chance the P1 will meet its target and go into production.

Android smartphones are unsurprisingly a popular attraction for device manufacturers around the world, holding a huge proportion of the device market.

Recent figures from Gartner estimate that Android has 84.7 percent of the global smartphone market, ahead of iOS on 13.1 percent and Windows on 1.7 percent. global sales of smartphones to end users totalled 353 million units, a 15.5 percent growth over the same period in 2014.

What do you know about the smartphones of 2015 so far? Try our quiz!

Pepsi Phone P1

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Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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  • Seems weird that all these "left" companies are coming up with phones of their own, seems odd right? It does to the blind zombie masses who don't think any more at all, the slaves. Who ever wants to study market aka people on personal level, so personal it's scary, beat thing to do, to have total access 24 /7 of their lives, via Mic, camera, input, is to release oh yes, your own smart phone. Smart phones are spying devices, they are the ultimate. They reveal everything about an individual, it's a hot market, somewhere underground our lives are for trade and sale, and most don't know it. They are the access to all of us, it was a plan from the very beginning, it is the new world order, and we are their status quo supporters and funders. Put electrical tape over your cameras at least, if you don't want to be streamed, tho today's screens can be used as viewing windows into your life, just like a cam. Pepsi making their own phone, now you know why.

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