HTC Continues To Make Mark in Europe with Android-Powered ‘Tattoo’

Handset maker HTC announced another mobile phone that will be powered by Google’s Android operating system—the Tattoo, a compact device that allows user customisation.

Users will be able to design and purchase their own unique covers or search and select from popular cover designs, to alter the look of the phone to reflect their individual tastes.

The Tattoo will be available in Europe first at the beginning of October, and HTC said it will offer the handset in markets around the world “in the following months”.

The Tattoo is the second phone to embody HTC Sense, which the company describes as a mobile experience focused on putting people at the centre by making their phone work in a more simple and natural way.

“Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles: Make it Mine, Stay Close and Discover the Unexpected,” the company stated. “Stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view.”

The handset also integrates Google’s mobile services, including Google Maps, search, Google Mail and Android Market, where users can download thousands of applications and games. It also comes with a variety of hardware features, including a 3.2-megapixel auto-focus camera, a 3.5mm stereo headset jack and expandable microSD memory.

HTC chief executive, Peter Chou said everyone wants their phone to feel like it was specifically made for them. “The Tattoo, with HTC Sense, represents an easy way to shape your own distinct mobile experience and really make it your own,” he said. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalisation.”

Despite the presence of Windows Mobile devicesin the HTC lineup, the company has found success in the past with Android-powered handsets and appears ready to release more in the future.

The company is reportedly working to release the update to the company’s Touch HD smartphone, which will also feature Android. The Touch HD is currently running on Windows Mobile.