ExecTweets: Microsoft Turns Twitter Into A Crunchy Frog
An aggregated feed of Tweeting CEOs? Backed by Microsoft? Is this the big Twitter revenue opportunity? Don’t make me laugh, says Joe Wilcox.
Do you really need another portal, when these Twitterers can be aggregated more easily elsewhere? I sure as heck don’t. But Microsoft seems willing – perhaps because it hopes to sell something. Here’s an interesting question: Would Twittering CEOs like Sun’s Jonathan Schwartz want to be featured on a Microsoft-branded portal?
“Here comes Twitter’s first real foray into advertising, courtesy of Microsoft’s marketing budget,” claims All Things Digital’s Peter Kafka. But Mr. CEO, is that marketing and branding you want your company to be associated with by way of your tweets?
Microsoft and Federated are no strangers. The two companies partnered on CrowdFire last August. Then there was that mid-2007 messiness about Federated writers allegedly getting paid to use Microsoft’s “People Ready” slogan. Say, can you guess what slogan prominently dons the ExecTweets page? People Ready is back, baby, with new tagline: “Because it’s everybody’s business.” Could the marketing tie-in be any more obvious?
Confession time: I’m no big Twitter fan. I only use Twitter because I signed up for an account when the service launched three years ago, and I now get more followers by the day. Please, take no offense, oh loyal Twitter followers. I would prefer to talk with you then at you. My problem is the service not my followers. Also, I only know a handful of my Twitter followers. Most of them are PR folks that I assume wouldn’t otherwise follow me, if not for my blogging about Apple and Microsoft.
Tweet, tweet. Save us all from all the mundane life tweeting. Gasp, 144 is too many characters for most tweets!
According to the Telegraph, actress Jennifer Aniston’s is rumoured to be breaking up with musician John Mayer because John has a Twitter obsession.
John isn’t even in the heavy Twitter demographic. He’ll be 32 in October. The guy does have over 326,000 followers. Since he hasn’t tweeted the breakup, how can the couple be considered over? By the way, he tweeted on Saturday: “300k followers. That’s wild! No Twitter-jitters here. Still going to keep it 80/20 ridiculous/heartfelt. Again, thank you and I’m lucky.”
John, get a life, dude. The woman you’re with is better than the 326,168 people (and counting) you’re not with (and whom you don’t know). Think you’re lucky, dude? Think again.
This article is from Joe Wilcox’s Microsoft Watch blog on eWEEK.com
