Apple has shrugged off the ongoing Coronavirus pandemic and global chip shortage to deliver yet another record breaking financial performance.
It posted record sales and profits over the lucrative Christmas holiday period, beating Wall Street expectations and returning nearly $27 billion to its shareholders.
Wearables, home and Accessories were up to $14.7bn;
Lastly Services rose to $19.5bn.
Geographically Apple experienced in all markets, including the Americas and Europe, although sales in Japan declined slightly.
However Apple performed well in China, bringing in $25.7bn, up from $21.3bn a year earlier.
Executives have attributed the strong quarter to the success of its products, coupled with the usual strong performance over the Christmas holiday period.
Apple was also helped after it also launched several new products last Autumn, including new models of the Apple Watch, iPad, MacBook Pro computer and AirPods.
Chip shortage
“This quarter’s record results were made possible by our most innovative lineup of products and services ever,” said Tim Cook, Apple’s CEO, who earlier this week was granted a restraining order against an alleged stalker.
“We are gratified to see the response from customers around the world at a time when staying connected has never been more important,” said Cook.
Apple chief executive Tim Cook at WWDC 2020. Image credit: Apple
“We are doing all we can to help build a better world – making progress toward our goal of becoming carbon neutral across our supply chain and products by 2030, and pushing forward with our work in education and racial equity and justice” said Cook.
There is little doubt that Apple was forced to flex its supply chain muscle during the quarter and used its enormous buying power to ensure it was able to source enough semiconductors.
That said, it is estimated that chip shortages actually cost Apple over $6 billion in sales over the holiday quarter.
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