All Expert advice

What is Data Marketing?

What is Data Marketing?

Discover how data marketing is transforming the way businesses engage with consumers. Learn how brands leverage data analytics to create highly targeted campaigns, personalise content, and drive customer engagement.

5 min
Joe Dunleavy, Global SVP, Head of AI Pod at Endava

How Agentic AI Became the Newest Form of Business Investment

Agentic AI is revolutionizing business investment by enabling autonomous, scalable systems that require minimal human intervention. Unlike traditional AI, agentic AI offers businesses the ability to streamline workflows, boost productivity, and ensure compliance, making it especially valuable for highly regulated industries. As companies adopt this technology, they position themselves for a more efficient, innovative future.

6 min
Ian Waters, Senior Director, EMEA, Cisco ThousandEyes

New EU Law Expands Digital Resilience to Third-Party Dependencies:...

The EU’s Digital Operational Resilience Act (DORA) sets new standards for financial services, emphasizing digital resilience and oversight of third-party ICT dependencies. As banking increasingly relies on digital channels, DORA mandates robust incident management, risk assessments, and compliance measures to ensure reliable, secure services across interconnected digital ecosystems.

6 min
Leon Gauhman, co-founder and CPO/CSO at digital product consultancy Elsewhen

So long, SaaS: Klarna is right, DIY is the Future for AI-Enabled...

Klarna’s bold decision to abandon SaaS giants like Salesforce and Workday signals a major shift in tech strategy, embracing DIY, AI-powered solutions over costly, generic platforms. With advances in large language models (LLMs) and GenAI, companies now have the power to build tailored, efficient systems that align perfectly with their unique goals.

5 min
Juan Bernabe-Moreno, IBM Research Director for UK&I

Demystifying AI Models: How to Choose the Right Ones

Large Language Models (LLMs) have revolutionized artificial intelligence, transforming how businesses interact with and generate content across various mediums. As foundational tools of generative AI, LLMs offer immense potential but also raise important challenges around trust, transparency, and efficiency, making it crucial for companies to choose the right AI strategy.

7 min
Joe Evangelisto, CISO, NetSPI.

Beyond CISO Scapegoating: Cultivating Company-Wide Security Mindsets

In the evolving cybersecurity landscape, the role of the Chief Information Security Officer (CISO) has transformed from a solitary defender to a collaborative leader. As cyber threats grow more sophisticated, businesses must adopt a proactive, company-wide security culture, emphasizing collaboration, regulatory compliance, and continuous improvement to safeguard against increasing risks.

4 min
Chloé Wade, VP of International Financial Services UK at IDA Ireland.

Three Key Considerations for Companies Implementing Ethical AI

Artificial Intelligence (AI) has grown exponentially, transforming industries worldwide. As its use cases expand, concerns around ethics, data transparency, and regulatory compliance have emerged. Chloé Wade, VP at IDA Ireland, explores the importance of ethical AI frameworks, regulatory guidelines, and internal strategies to ensure responsible AI implementation.

7 min
Lee Edwards, VP EMEA, Amplitude.

The secrets to Developing a High-Performing Data Team

Building a high-performing data team is key to leveraging data for better decision-making. By balancing technical skills with soft skills, fostering continuous learning, and aligning work with business goals, companies can create teams that generate impactful insights and drive meaningful business outcomes.

7 min