The European transport ticketing sector is evolving fast, new ticketing strategies are being introduced into the marketplace and consumer needs are changing. With this there is increasing pressure from government bodies for operators to implement smart ticketing solutions. Contactless, smartcards and mobile ticketing which model should you invest in? Decide which is the more profitable, customer friendly smart ticketing solution appropriate for your operation. Transport Ticketing 2012 will be the forum to learn, share and discuss with industry leaders on the best ticketing options. Hear about the latest ticketing deployments from London to Lahore from the people leading the programmes. Find out where the market is going and what the next steps are for leading associations such as ITSO how this affects your business model.