The Monetising Mobile Conference

Harnessing The Customer Journey With Insights Into Behaviours & User Experience to Successfully Monetise The Mobile Environment With Mobile-Optimised Sites, Lucrative Apps & Integrated Mobile Marketing Strategies For Demonstrable ROI.

A One-Day, Brand-Led Conference & Networking Event, 26^th March 2014, Grand Connaught Rooms, London: www.theemailconference.com

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 27^th March 2014: AM) Creating Profitable & Popular Mobile Apps Which Keep Users Engaged & Provide Demonstrable ROI; PM) Meeting Future Demand & Maximising The Opportunity For Monetising Mobile Wallets

The Only Independent, Brand-Led Mobile Marketing Conference In The UK – Respected In The Market For Being Written By Brands, For Brands.

Shop Direct ● Ladbrokes ● Twitter UK ● Telegraph Media Group ● Tesco ● Mondelez International (Cadbury) ● Just-Eat ● BBC ● Betfair.com ● Debenhams ● The Economist ● ITV Plc ● IHG ● Transport for London ● Barclaycard ● British Gas ● Channel 4 ● Médecins Sans Frontières ● Absolute  Radio ● Tate ● Global Radio ● Met Office ● Battersea Dogs & Cats Home ● EDF Energy

Harnessing Trends, Habits & Insights In The Customer Journey To Monetise, Engage & Demonstrate ROI In The Mobile Environment:

1. Emerging Behaviours & Seamless User Experiences: Create lucrative, integrated mobile strategies based on how customers consume information

2. Responsive, Customer-Centric Mobile Web: Utilising responsive design and compelling content across devices to create a user-friendly, mobile browsing experience

3. Apps For Apps Sake? Unnecessary gimmick or does it fulfil a tangible customer need?

4. Drive, Track & Convert: Understand how mobile creates conversions – and how to convert your own consumers

5. Compelling, Targeted Mobile Adverts: Optimise mobile platforms for advertising success and increased revenue

6. Create The Ultimate Mobile Experience, Increase Revenue & Boost Engagement By Levering The Power Of… ● Social Media ● Mobile Wallets ● SMS ● Localisation ● Email

7. Mobile Web Vs. Mobile Apps: The big debate… what truly gives brands the edge in the mobile arena?

8. Pinpoint Mobile ROI: Harness the latest innovative, insightful evaluation strategies

9. What’s Next: Get ahead of the curve by examining future mobile trends, technologies and innovations

For more information please email info@monetisingmobileconference.com or call +44 (0)20 7953 4016.

Short Description: Join 24 Brands – including Shop Direct, Ladbrokes, Tesco, Twitter and Debenhams – at this one-day conference and find out how to harness trends, habits and insights in the customer journey to monetise, engage and demonstrate ROI in the mobile environment.