Categories: Marketing

Mobile Payments and NFC

Learn how to develop business models, build effective partnerships and establish a market entry strategy to maximise profitability from your mobile payment services The emergence of mobile payments and near field communications (NFC) as a viable tool for customers to pay for services on their mobile phone has urged operators across the globe to evaluate how they can profit from this service. And, with Google’s announcement that they will be launching their own mobile wallet service over the next 12 months, operators from both sides of the Atlantic are putting NFC mobile payments back at the top of their agenda. Telecoms IQ’s Mobile Payments and NFC conference will explore the different business models that are being developed to ensure the profitability of mobile payments across the globe. The speakers will also evaluate the standards you need to comply with and detail the steps that different stakeholders need to take to deliver an excellent customer experience and maximise revenue from mobile payment and NFC services.
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