MediaTel Group: Mobile – 2012, The Year of Reckoning?

http://events.mediatel.co.uk/events/event/2012-03-mobile-2012-the-year-of-reckoning

Surely this is mobile’s year of reckoning. Advances in smartphones take-up; new technologies such as SIRI; m-commerce tools; HTML5 and Google’s growing presence all represent marvellous marketing opportunities around the device we are all more and more reliant on. And the Olympics can help to showcase many of these too.

But there are still challenges for operators – Apple and Google are worth more than the entire European telecoms sector now – and for marketers battling against a dearth of tracking data and potential privacy issues which restrict promotional opportunities.

Two panels at this full morning event will discuss mobile payments, consumers’ demands, mobile revenue, location-based targeting, NFC, advertising and promotional scope, operators and operating systems.

Mobile will impact many media decisions this year. Stay informed and join the debate.

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