Marketing Analytics 2013

Big Data is the new big bazooka of marketing. Used well it can deliver outstanding insights and returns. This briefing, supported by numerous real world case studies, explains how, where and when to optimise it’s use.

The frontline panel of experts describe the tools and approaches that they have found work best.

In talks, panel sessions and case study analyses they cover:

– Best sources and combinations of data

– Optimal accessing and evaluation practices

– Database value enhancement

– Turbo-charging customer experience and increasing customer loyalty

– The tools and methods to use

To view the full programme and speakers click here: http://bit.ly/13Kbpcy

Essential for everyone involved in marketing, customer insight, market research, data sciences and web analytics including customer management, marketing and e-commerce.

To register now click here: http://bit.ly/12Aq6fq