Categories: Marketing

Enterprise 2.0

DOES YOUR ORGANIZATION PROVIDE A DIGITAL WORKPLACE THAT IS MOTIVATING AND A “JOY TO USE”?
IS THE VALUE PROPOSITION OF YOUR BUSINESS MORE THAN THE SUM OF ITS PARTS?
ARE THE KNOWLEDGE, KNOW-HOW AND BRIGHT IDEAS OF YOUR EMPLOYEES VISIBLE, DISCOVERABLE AND REWARDABLE?

These are simple and yet challenging questions, but few business leaders can answer them with any real conviction or precision.

Organizations are continuously looking for new ways to improve the effectiveness of those employees whose jobs consist of deep interaction, constant collaboration and complex decision-making, and yet the focus always tends to be on process rather than people. Raising the productivity of these individuals, which constitute a large and growing slice of the corporate salary bill, presents a major pportunity for differentiation in Ovum’s view, and so organizations must have clear and focused collaboration strategies if they are to gain any advantage in the market.

Driven by changing business needs and global economic factors, organizations are starting to do things differently. Speed, agility, mobility, reuse and innovation are the transformative factors forcing organizations to push aside old technologies and communication models to make way for new, more social-oriented, ways of working. But of the organizations that are trying to move, many are struggling to keep pace with the consumerization and mobilization of collaboration technologies, and not only because of their tussle with the “net-generation.”

Against a backdrop of shrinking IT budgets and increased expectancy, business and IT managers are eyeing up the opportunities afforded by cloud-based, community-oriented collaboration offerings and alternative delivery models for existing information management and collaboration solutions. To be successful, organizations must continually optimize human business processes and find new ways to add value while reducing cost.

Ovum believes that the mobile, social and cloud technology of Enterprise 2.0 can offer organizations a real opportunity to do things differently, and this strategy briefing will highlight this through a series of Ovum keynotes, vendor presentations and case studies.

csharp

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