Digital Transformation: A Business Evolution

As a result of the growing number and variety of connected devices, the day is approaching when most work, play and commerce will have a digital dimension. So the time is just right now for those organisations willing to take advantage of the technology and add a digital dimension to customer experiences as they can interact on any device. They can also turn the data generated by these devices into meaningful insights and can act on quickly and effectively for competitive advantage. The ability to master this feedback will be the key differentiator in enabling enterprises that accept this digital transformation to reshape and gain a leading market position.

To support the enterprise’s transformation it will need to develop agile and innovative capabilities as well as further industrialising IT by exploiting emerging cloud services, automation and building on the foundation of established methods, processes and services.

The knowledge of the thought- leaders and practitioner speakers at this event stress on how to achieve and keep the enterprise’s “Eyes” on the focal point of cost and value.

WHO SHOULD ATTEND:

Head of eBusiness Integration (Digital strategy)

Head of Applications

Head of Customer Experience

Head of Digital Engagement

Senior Project Manager

Digital Content Strategist

PMO Director / Head of Portfolio Office

Digital Content Strategist

Digital Strategy and Policy Lead (Policy Transformation)

Digital Analytics Manager – Adobe Analytics

Chief Operating Officer